---
title: "It is reported that Meta is creating an AI avatar of Mark Zuckerberg to accelerate the internal \"AI-native\" organizational transformation"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/282497815.md"
description: "Meta is developing an AI character based on Mark Zuckerberg, aimed at interacting with employees and providing feedback. Zuckerberg has personally participated in the training of this AI, and the project reflects that Meta is pushing for a transformation of its internal AI tools ecosystem to enhance organizational efficiency. Starting in 2026, AI usage will be included in employee performance evaluations, with AI-driven impact becoming a core metric. Analysis indicates that Meta may lay off 20% of its workforce to adapt to efficiency improvements, while capital expenditures are expected to reach a historical high"
datetime: "2026-04-13T06:52:07.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/282497815.md)
  - [en](https://longbridge.com/en/news/282497815.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/282497815.md)
---

# It is reported that Meta is creating an AI avatar of Mark Zuckerberg to accelerate the internal "AI-native" organizational transformation

According to informed sources, Meta (META) has recently begun prioritizing the development of an AI character modeled after Mark Zuckerberg, which can engage in conversations with employees and provide feedback. Media reports indicate that Zuckerberg has personally participated in the training and testing of the animated AI. The character will be trained based on his demeanor, tone, public statements, and recent reflections on the company's strategy. The team has been dedicated to developing a lifelike 3D AI character that users can interact with in real-time.

Analysts point out that the deeper significance of this project reflects Meta's efforts to reshape its organizational structure towards de-layering and efficient collaboration through a complete ecosystem of internal AI tools. It is understood that since February 2026, Meta has taken the lead in incorporating "AI usage" into the performance evaluation system for all employees, with "AI-driven impact" becoming a core assessment metric for each employee. The company holds weekly "AI Transformation Weeks" and hackathons, requiring all employees to showcase their AI application results.

Meanwhile, employees are required to use tools such as My Claw (an AI agent that can access chat records and communicate on behalf of users with colleagues) and Second Brain (an AI chief of staff based on Claude). The Chief Financial Officer recently pointed out in an earnings call that AI programming tools have increased the average output of engineers by about 30%, with deep users' efficiency even soaring by 80%.

Meta employees generally use the personal AI agent "My Claw," which can access work documents and communicate on behalf of users with other colleagues or AI agents, creating a digital collaboration network interwoven with humans and AI. Zuckerberg's AI avatar is the highest-level "manager" model in this system.

It is noteworthy that this process is accompanied by drastic adjustments in the human resource structure. Market analysis suggests that, in the context of efficiency improvements, Meta is brewing a new round of layoffs that may involve 20% of its employees.

The accelerated advancement of this AI avatar project coincides with Meta's capital expenditures reaching a historic high. Previously, Meta projected that its total capital expenditures for the entire year of 2026 would reach as high as $115 billion to $135 billion, nearly double the $72.2 billion expected for 2025, far exceeding Wall Street's general expectations.

In stark contrast to the surge in AI investments, the budget for the metaverse business has been significantly reduced. According to informed sources, management plans to cut the budget for this business segment by as much as 30% in 2026, with the released resources focusing on the development of emerging AI hardware devices such as AI glasses.

The aggressive investment strategy has put Meta in a complex financial and market game. The earnings report shows that in the fourth quarter of 2025, Meta achieved revenue of $59.893 billion, a year-on-year increase of 24%, slightly exceeding market expectations. However, the annual capital expenditure plan reaching hundreds of billions of dollars has raised concerns among some investors about future profitability. After the earnings report was released, although the stock price rose in the short term, some investment banks have lowered the company's target price due to "uncertainty in AI commercialization."

However, mainstream Wall Street analysts remain optimistic about Meta. Some institutions believe that with its large user base and leading AI infrastructure, Meta is likely to become "the next great contributor" in the AI era, and the current aggressive investment is a necessary step to build long-term competitive barriers

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