---
title: "BREAKINGVIEWS-Nissan’s sales goal emulates its Chinese rivals"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/282635152.md"
datetime: "2026-04-14T05:47:15.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/282635152.md)
  - [en](https://longbridge.com/en/news/282635152.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/282635152.md)
---

# BREAKINGVIEWS-Nissan’s sales goal emulates its Chinese rivals

(The author is a Reuters Breakingviews columnist. The opinions expressed are her own.)

By Katrina Hamlin

HONG KONG, April 14 (Reuters Breakingviews) - The $8 bln carmaker is ahead on cost cuts. Next up CEO Ivan Espinosa wants to boost sales in its shrinking home market some 37% by 2030, while hiking deliveries in the US and China too. That’s aggressive, but it encapsulates Nissan’s goal to be more nimble like BYD and peers.

Full view will be published shortly. Follow Katrina Hamlin on Bluesky and Linkedin.

### CONTEXT NEWS

Nissan Motor on April 14 said it aims to reach annual sales of 1 million vehicles in both the U.S. and China by the 2030 financial year and grow its annual sales volume in Japan to 550,000 cars over the same period. The China sales target includes exports. The company laid out targets in a strategy update.

Nissan shares rose 0.66% to 349.1 yen on April 14 following the announcement. (Editing by Una Galani; Production by Ujjaini Dutta)

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