---
title: "MIXUE GROUP (2097) opens its first store in Brazil"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/282647403.md"
description: "MIXUE GROUP has opened its first store in São Paulo, Brazil, launching about 20 products, with the signature ice cream priced at 3 reais (approximately HKD 4.7), continuing its affordable strategy. The Brazilian Export and Investment Promotion Agency stated that this entry is the result of a strategic partnership between both parties, and it is expected to create 25,000 job opportunities by 2030. MIXUE is planning its second store in Brazil, which is its third market in the Americas"
datetime: "2026-04-14T07:34:31.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/282647403.md)
  - [en](https://longbridge.com/en/news/282647403.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/282647403.md)
---

# MIXUE GROUP (2097) opens its first store in Brazil

MIXUE GROUP (2097.HK) has made another breakthrough in the South American market, officially opening its first store in São Paulo, Brazil, on Saturday (11th local time). The store offers about 20 products, with the signature ice cream priced at only 3 reais (approximately HKD 4.7), continuing the group's consistent value strategy of affordability.

The Chief Representative of the Brazil Export and Investment Promotion Agency for the Asia-Pacific region stated that MIXUE GROUP's entry into Brazil is the result of a strategic partnership between both parties, which began exchanges as early as 2025 and established local investment plans; it is expected that by 2030, this cooperation will create up to 25,000 job opportunities locally. It is reported that MIXUE is currently actively planning its second store in Brazil, which is expected to meet consumers soon.

Brazil is the third market for MIXUE GROUP's expansion into the Americas, having first opened its local store in Los Angeles, USA, last December, and then entering Mexico in February this year. The opening of the first store in Mexico City’s Constitution Square even sparked a consumer queue frenzy, indicating that its affordable strategy has a certain appeal in new markets

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