---
title: "Hengan International Reassigns Veteran Executive Xu Wenmo to Non-Executive Board Role"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/282786161.md"
description: "Hengan International Group Co has proposed to reassign Xu Wenmo from executive director to non-executive director, effective after his re-election on May 18, 2026. Xu, with over 37 years of experience in consumer products, will receive an annual director’s fee of HK$60,000. This change reflects a shift from daily executive duties while maintaining his strategic involvement and aligning his interests with shareholders. The current analyst rating for Hengan International stock (HK:1044) is a Hold with a price target of HK$26.00."
datetime: "2026-04-15T04:07:27.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/282786161.md)
  - [en](https://longbridge.com/en/news/282786161.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/282786161.md)
---

# Hengan International Reassigns Veteran Executive Xu Wenmo to Non-Executive Board Role

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Hengan International Group Co ( (HK:1044) ) has shared an update.

Hengan International Group has proposed the re-designation of Xu Wenmo from executive director to non-executive director, effective after his expected re-election at the 18 May 2026 annual general meeting. Xu, currently vice president overseeing legal and risk management as well as internal and external audit, has been with the group since 1985 and brings more than 37 years of consumer products experience.

Following his re-election, the company plans to enter a new appointment letter with Xu, providing a HK$60,000 annual director’s fee and allowing additional remuneration for his other roles within the group. The move formalizes his ongoing strategic involvement while reflecting a shift away from day-to-day executive duties, and confirms his significant shareholding interest, including stakes held via a trust structure, aligning his interests with those of other shareholders.

The most recent analyst rating on (HK:1044) stock is a Hold with a HK$26.00 price target. To see the full list of analyst forecasts on Hengan International Group Co stock, see the HK:1044 Stock Forecast page.

**More about Hengan International Group Co**

Hengan International Group Company Limited is a Cayman Islands–incorporated company listed in Hong Kong that operates in the consumer products sector. The group focuses on the manufacture and sale of household and personal care items, leveraging more than three decades of experience in management, marketing and sales of consumer goods in mainland China and broader Asian markets.

**Average Trading Volume:** 2,889,370

**Technical Sentiment Signal:** Hold

**Current Market Cap:** HK$32.71B

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