GREE CMO Zhu Lei Confronts Hisense Again: Pretending Ignorance While Knowing the Truth; Research and Advocacy on 'Aluminum Replacing Copper' Are Different Matters
Yesterday, GREE CMO Zhu Lei questioned whether Hisense's "Real Copper, Genuine Material" marketing campaign had plagiarized GREE's concept, prompting immediate rebuttals from Hisense executives who accused him of being hypocritical. Today, Zhu Lei issued a new response stating: "That remark is too harsh. What is circulating online is that GREE joined the 'Air Conditioning Aluminum Reinforcement Application Research Working Group' established by the China Home Appliance Research Institute at the end of last year. This is entirely different from the 'Aluminum Replacing Copper' initiative jointly initiated and promoted by 19 companies."
Source: Wallstreetcn The copyright of this article belongs to the original author/organization.
The views expressed herein are solely those of the author and do not reflect the stance of the platform. The content is intended for investment reference purposes only and shall not be considered as investment advice. Please contact us if you have any questions or suggestions regarding the content services provided by the platform.
Post your comment
No Comments