---
title: "GREE CMO Zhu Lei Confronts Hisense Again: Pretending Ignorance While Knowing the Truth; Research and Advocacy on 'Aluminum Replacing Copper' Are Different Matters"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/282792221.md"
description: "GREE CMO Zhu Lei questioned Hisense's 'Real Copper, Genuine Material' marketing campaign, accusing it of plagiarizing GREE's concept. Hisense executives refuted this claim. Zhu Lei responded that GREE's participation last year in the 'Air Conditioning Aluminum Reinforcement Application Research Working Group', established by the China Home Appliance Research Institute, is a separate matter from the 'Aluminum Replacing Copper' initiative jointly launched and promoted by 19 companies"
datetime: "2026-04-15T06:10:45.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/282792221.md)
  - [en](https://longbridge.com/en/news/282792221.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/282792221.md)
---

# GREE CMO Zhu Lei Confronts Hisense Again: Pretending Ignorance While Knowing the Truth; Research and Advocacy on 'Aluminum Replacing Copper' Are Different Matters

Yesterday, GREE CMO Zhu Lei questioned whether Hisense's "Real Copper, Genuine Material" marketing campaign had plagiarized GREE's concept, prompting immediate rebuttals from Hisense executives who accused him of being hypocritical. Today, Zhu Lei issued a new response stating: "That remark is too harsh. What is circulating online is that GREE joined the 'Air Conditioning Aluminum Reinforcement Application Research Working Group' established by the China Home Appliance Research Institute at the end of last year. This is entirely different from the 'Aluminum Replacing Copper' initiative jointly initiated and promoted by 19 companies."

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