--- title: "At the Consumer Expo, how did two companies form a partnership in just a few minutes?" type: "News" locale: "en" url: "https://longbridge.com/en/news/282793262.md" description: "The 6th China International Consumer Products Expo was held in Hainan, attracting 3,400 brands from over 60 countries, with international exhibits accounting for 65%. The expo has become an important window to observe China's opening up to the outside world, showcasing global consumer goods innovation and cooperation. Singapore brand OSIM achieved rapid product transformation at the expo, while Thailand's Charoen Pokphand Group and Canada's Ainsworth Group are also seeking cooperation and market layout at the event" datetime: "2026-04-15T06:12:10.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/282793262.md) - [en](https://longbridge.com/en/news/282793262.md) - [zh-HK](https://longbridge.com/zh-HK/news/282793262.md) --- # At the Consumer Expo, how did two companies form a partnership in just a few minutes? **Original Title:** **A Window Connecting Inside and Outside, A Grand Event Embracing the World** **——Notes from the 6th China International Consumer Products Expo** Friends from all over the world gather, and global good products converge. The 6th China International Consumer Products Expo is being held in Hainan. In the past five years, the expo has seen participation from over 3,800 enterprises and more than 12,000 brands from 92 countries and regions. This year's expo attracted over 3,400 brands from more than 60 countries and regions, with international exhibits accounting for 65%, an increase of 20 percentage points from the previous session. From the dazzling array of global fine products to the policy dividends continuously released by the construction of the Hainan Free Trade Port, from pragmatic economic and trade cooperation to multinational companies' firm layout in the Chinese market, as a national-level consumer goods exhibition, the expo has become an important window to observe China's continuous expansion of high-level opening up. **Window of Openness** **“Touching the Strong Pulse of China's Large Market”** “After work, I can have a full-body massage at home, it's so comfortable!” In the technology consumer exhibition area of Hall 1 of the expo, the booth of Singapore brand OSIM was bustling with people. Wu Xian, an exhibitor from Hebei, lay on the AI5 health care chair, eyes slightly closed, sharing his feelings with the reporter. From the first to the sixth session, as a true “full-attendance student” of the expo, the “tech vibe” of the products has become stronger year by year. Looking at the endless stream of experience seekers, Wen Jian, Deputy General Manager of OSIM (China) South China Shenzhen District, remarked: “In the past few years, many of our products have made their debut at the expo, achieving a rapid transformation from ‘exhibit’ to ‘hot-selling product’. The expo has not only polished our brand but also allowed us to touch the strong pulse of China's large market.” From the classic massage chair of the first session to the new generation AI5 health care chair, the “debut effect” of the expo is continuously translating into tangible market dividends—shortly after the first expo concluded, OSIM opened its first direct store in Hainan; just over an hour into this year's event, this flagship product had already signed multiple orders. Such stories can be found everywhere in the expo's various halls. Thailand's Charoen Pokphand Group has attended for six consecutive years, leveraging the spillover effect of the expo to lay out a coffee industry chain project in Wanning, Hainan, taking advantage of the “zero tariff” benefits of the free trade port, paving a path of “global procurement, Hainan processing, global sales”; after its first participation, Canada's Aina Group decisively settled in Haikou High-tech Zone, and has now built a complete industry chain in Hainan that integrates R&D, production, and experience... “The expo is not just a simple trading platform; it is a bridge connecting China and the world; it is a window showcasing China's determination and sincerity in opening up,” said Cheng Yan, Marketing Director of Swiss Rean. After the Hainan Free Trade Port began operations, customs clearance became more convenient, taxes more favorable, and the market broader, giving brands confidence in China's future. **Wave of Consumption** **“Not just exhibits, but a way of life”** “I have already thought about how to use these products. I will exercise in the morning, wear a ring to monitor my heart rate, and manage my health data. When meeting foreign friends, I will wear AI glasses to achieve barrier-free communication,” Haikou citizen Wu Yaosheng described with great interest during his visit to the expo At this year's Consumer Expo, over 200 new products were launched, doubling from last year, showcasing smart robots, lightweight wearable devices, and all-scenario smart interactive products, highlighting new consumption trends. "With the glasses on, breaking national boundaries, technology truly empowers a better life." At the booth of iFlytek, a consumer said after trying on the AI glasses. Zhan Wenyu, Vice President of iFlytek, introduced: "These AI glasses are not only a 'translator' but also an 'AI assistant in front of you'." He stated that iFlytek's AI glasses will also deploy the "Lobster" intelligent agent into the product, allowing consumers to use voice commands to access different functions and even connect to ecological services to complete practical tasks, "This is not just an exhibit, but a way of life." Digital consumption lights up a better life. Staff at the Taotian Group booth introduced that smart wearable devices, including smart glasses, have flown from being "geek toys" to ordinary households. Data from the Tmall platform shows that smart glasses, smart robots, and AI computers have jumped to the top three popular categories in 3C digital products. As an international boutique exhibition, the Consumer Expo leads new consumption trends. In addition to digital consumption, green consumption and domestic trend consumption are also attracting attention. In Hall 2, the environmentally friendly fashion brand LOQI from Germany has a uniquely designed booth, featuring shopping bags made from recycled old textiles that are lightweight and durable, attracting consumers to select and purchase on-site; in the newly added Domestic Trend Export Pavilion this year, exhibits such as porcelain, silk, traditional Chinese medicine, and cultural creative products gathered to showcase the charm of domestic trendy goods. **Bridge of Cooperation** **"Can't wait, signed the contract while standing"** "Turning around, isn't this the 'sour vinegar' I've been thinking about! After chatting for more than ten minutes, I couldn't wait and signed the contract while standing." Ye Zhihu held Yang Yicheng's hand, laughing heartily. The former is the head of Hubei Yangtze River Smart Fishery Technology Co., Ltd., and the latter is the general manager of Hainan Huishi Food Co., Ltd. How did these two companies manage to cooperate in just over ten minutes? The answer lies in the carefully built supply-demand docking platform at this year's Consumer Expo. The exhibition specifically set up a buyer service center and a supply-demand docking area, hosting multiple production and sales matching activities. On the afternoon of April 13, at the Hainan Consumer Brand (Specialty Food) Production and Sales Docking Conference, the two met with their respective expectations: Ye Zhihu, as a member of the Hubei exhibition group, was keen to find specialty goods suitable for the Jingchu market; Yang Yicheng brought the sour vinegar product, hoping to expand beyond the island and reach the national market. "Just after the speech ended, I turned around, and that bottle of sour vinegar immediately caught my eye." Ye Zhihu said with a smile, he couldn't forget the sour taste, especially feeling that it pairs perfectly with seafood and river fish. The two chatted more and more in sync, hitting it off immediately. One side holds resources from over 700 supermarkets in Hubei, while the other is a leading sour vinegar producer in Hainan, signing a procurement order of 20 million yuan on the spot. "I'll go to the factory for an on-site inspection tomorrow to discuss production processes and technical details." Ye Zhihu said straightforwardly, "Within three months, let the authentic Hainan sour vinegar be on the shelves of Hubei supermarkets, while also promoting cooperation in the catering channel, allowing Hubei consumers to enjoy authentic Hainan flavors right at their doorstep." One signing after another, one collaboration after another, witnessing the "bridge effect" of the Consumer Expo accelerating its manifestation. Every handshake becomes the starting point of a mutual journey. 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