---
title: "NETEASE MUSIC Responds to Controversial Ad: Partner Conducted Unauthorized AI Re-creation of Ad Materials"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/282811944.md"
description: "NETEASE MUSIC sparked controversy over an AI-generated video ad featuring a male character with an unnaturally twisted neck. On April 15, the company stated that the issue stemmed from unauthorized AI re-creation of ad materials by its partner platform, which has since been ordered to remove the content and implement corrections. The advertising platform involved is iQIYI"
datetime: "2026-04-15T08:57:00.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/282811944.md)
  - [en](https://longbridge.com/en/news/282811944.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/282811944.md)
---

# NETEASE MUSIC Responds to Controversial Ad: Partner Conducted Unauthorized AI Re-creation of Ad Materials

Recently, an AI-generated video advertisement by NETEASE MUSIC sparked widespread discussion due to abnormal character imagery. In the ad, the male character's neck was twisted 180 degrees backward while his body remained stationary. Screenshots circulated widely on social media, with some users reporting they were "scared."

On April 15, NETEASE MUSIC stated, "After verification, the cause was identified as follows: the partner platform conducted unauthorized AI re-creation modifications to the ad materials. We immediately required the partner platform to take down the erroneous modified content and implement necessary corrective measures." Investigations confirmed that the advertising platform involved was iQIYI, and the problematic content consisted of materials re-created by that platform.

### Related Stocks

- [IQ.US](https://longbridge.com/en/quote/IQ.US.md)
- [09899.HK](https://longbridge.com/en/quote/09899.HK.md)
- [NTES.US](https://longbridge.com/en/quote/NTES.US.md)

## Related News & Research

- [iQIYI Launches Variety Show "Voices of Youth", Putting China's First Pop Performance Choral Show on a Global Stage | IQ Stock News](https://longbridge.com/en/news/284535389.md)
- [iQIYI Returns to LVL UP EXPO 2026 in Las Vegas with Blacklyte, Debuting Peter Pau AI Theater and Immersive AI Experiences | IQ Stock News](https://longbridge.com/en/news/283999138.md)
- [Got $1,000? Here are three incredible AI stocks to get started](https://longbridge.com/en/news/285002490.md)
- [AI infrastructure executives are raking in massive stock windfalls — some are cashing them out](https://longbridge.com/en/news/285180761.md)
- [Seagate Technology Stock Has Everyone Talking About AI Tokens. What Does That Mean?](https://longbridge.com/en/news/284900682.md)