---
title: "NETEASE MUSIC Responds to Controversial Ad: Partner Conducted Unauthorized AI Re-creation of Ad Materials"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/282811944.md"
description: "NETEASE MUSIC sparked controversy over an AI-generated video ad featuring a male character with an unnaturally twisted neck. On April 15, the company stated that the issue stemmed from unauthorized AI re-creation of ad materials by its partner platform, which has since been ordered to remove the content and implement corrections. The advertising platform involved is iQIYI"
datetime: "2026-04-15T08:57:00.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/282811944.md)
  - [en](https://longbridge.com/en/news/282811944.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/282811944.md)
---

# NETEASE MUSIC Responds to Controversial Ad: Partner Conducted Unauthorized AI Re-creation of Ad Materials

Recently, an AI-generated video advertisement by NETEASE MUSIC sparked widespread discussion due to abnormal character imagery. In the ad, the male character's neck was twisted 180 degrees backward while his body remained stationary. Screenshots circulated widely on social media, with some users reporting they were "scared."

On April 15, NETEASE MUSIC stated, "After verification, the cause was identified as follows: the partner platform conducted unauthorized AI re-creation modifications to the ad materials. We immediately required the partner platform to take down the erroneous modified content and implement necessary corrective measures." Investigations confirmed that the advertising platform involved was iQIYI, and the problematic content consisted of materials re-created by that platform.

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