---
title: "Starbucks, in collaboration with OpenAI and Microsoft, has launched the era of AI immersive ordering"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/282934945.md"
description: "Starbucks collaborates with OpenAI to launch an AI immersive ordering application, allowing users to receive drink recommendations by describing their mood and taste, and order directly through the app. This initiative aims to enhance the personalized experience, aligning with CEO Brian Niccol's transformation plan to reshape the café experience. Starbucks is also testing other AI applications, and its stock price has risen 17% this year"
datetime: "2026-04-16T03:55:02.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/282934945.md)
  - [en](https://longbridge.com/en/news/282934945.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/282934945.md)
---

# Starbucks, in collaboration with OpenAI and Microsoft, has launched the era of AI immersive ordering

According to reports, Starbucks (SBUX.US) is enhancing user interaction experiences through artificial intelligence (AI) by launching a beta application within OpenAI's ChatGPT, upgrading drink selection to an immersive conversational interaction. Users only need to describe their mood, taste preferences, or atmosphere requirements to receive drink recommendations, and related custom orders can be placed directly through the Starbucks App or website for pickup.

Starbucks stated that this new ChatGPT feature aims to capture customers' immediate inspirations rather than having users passively select from the menu. This launch is an important move for Starbucks to enhance the personalization of the ordering experience through technology, while the final consumption process will still return to Starbucks' own ecosystem, with the membership system and mobile ordering remaining core to its business. Additionally, Starbucks is testing AI applications on a larger scale, including the Green Dot Assist smart assistant designed for baristas, built on Microsoft's (MSFT.US) Azure OpenAI platform.

The launch of the ChatGPT-related features aligns with CEO Brian Niccol's "Return to Starbucks" transformation plan. This plan aims to reverse the previous over-reliance on mobile order volume and reshape the classic café experience of the brand. Niccol's transformation initiatives include adding comfortable seating in stores, streamlining the menu, optimizing the membership system, and clarifying service standards, all aimed at creating a more friendly in-store consumption experience. AI will serve as a technical support behind the scenes, rather than replacing the brand's human service core, with the potential for future smart tools like voice ordering and intelligent demand forecasting.

So far this year, Starbucks' stock price has risen by 17%

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- [MSFT.US](https://longbridge.com/en/quote/MSFT.US.md)

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