--- title: "Xiaomi will not launch models under 100,000 yuan in the next few years. Lei Jun: The cost of doing smart technology is high. The new SU7 was tested this morning for range between Beijing and Shanghai" type: "News" locale: "en" url: "https://longbridge.com/en/news/283085434.md" description: "Xiaomi Chairman Lei Jun stated that there will be no electric vehicles priced below 100,000 yuan in the next few years, as the cost of intelligence is high and difficult to control within this price range. The new generation SU7 has over a hundred upgrades compared to the first generation, with material costs increasing by 20,000 yuan, but the selling price has only been raised by 4,000 yuan. Lei Jun also mentioned that Xiaomi has been affected by negative public opinion over the past year and has decided to introduce products through live streaming to enhance understanding. The new SU7's Beijing-Shanghai endurance challenge will be live-streamed throughout, expected to be completed in 15 hours" datetime: "2026-04-17T03:27:09.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/283085434.md) - [en](https://longbridge.com/en/news/283085434.md) - [zh-HK](https://longbridge.com/zh-HK/news/283085434.md) --- # Xiaomi will not launch models under 100,000 yuan in the next few years. Lei Jun: The cost of doing smart technology is high. The new SU7 was tested this morning for range between Beijing and Shanghai Xiaomi (1810) Chairman Lei Jun conducted a long-range challenge for the new Xiaomi car SU7 from Beijing to Shanghai this morning. During the live broadcast, a netizen asked whether there would be a model priced under 100,000 yuan (RMB, the same below) in the future. Lei Jun bluntly stated that there would not be one in the next few years, explaining that the cost of making electric vehicles smart would be higher, making it difficult to control the price under 100,000 yuan. Xiaomi's latest stock price is 31.8 yuan, down 0.8%. Domestic media quoted Lei Jun last month stating that the new generation SU7 has over a hundred upgrades compared to the first generation SU7, with material costs alone increasing by 20,000 yuan. However, the pricing for the new generation SU7 has only increased by 4,000 yuan. At that time, Lei Jun indicated that the main reason was the decline in the purchase tax policy, and he did not want new car owners to feel that the new generation SU7 exceeded their budget, so ultimately the entire series only increased by 4,000 yuan. ## Live Broadcast of the Beijing-Shanghai Long-Range Challenge Lei Jun also mentioned during the live broadcast that Xiaomi has been overshadowed by negative public opinion for a long time over the past year, and he decided to step forward starting this year, "seriously introducing our products to let everyone understand Xiaomi better." The testing of the new SU7 was a long-distance range challenge from Beijing to Shanghai, covering a total distance of 1,265 kilometers, and it only required one charge. Lei Jun participated throughout the process and live-streamed it. The group set off from Beijing at 6:36 AM this morning, expecting to complete the journey in about 15 hours ### Related Stocks - [XIACY.US](https://longbridge.com/en/quote/XIACY.US.md) - [01810.HK](https://longbridge.com/en/quote/01810.HK.md) - [516380.CN](https://longbridge.com/en/quote/516380.CN.md) - [516110.CN](https://longbridge.com/en/quote/516110.CN.md) - [515030.CN](https://longbridge.com/en/quote/515030.CN.md) - [81810.HK](https://longbridge.com/en/quote/81810.HK.md) - [HXXD.SG](https://longbridge.com/en/quote/HXXD.SG.md) ## Related News & Research - [Xiaomi EV delivers 21,440 vehicles in Mar as revamped SU7 sedan deliveries begin](https://longbridge.com/en/news/282360629.md) - [German car buyers keen on Chinese EV maker BYD in first quarter, data shows](https://longbridge.com/en/news/282978612.md) - [2027 “EV1” to be Kia’s most affordable EV, and could mean the axe for the tiny Picanto](https://longbridge.com/en/news/283098211.md) - [Radical Hyundai Ioniq Earth and Venus concepts are out of this world](https://longbridge.com/en/news/283098203.md) - [Hagar hf.: Fjárfestakynning vegna stjórnendauppgjörs 2025/26 og uppgjörs 4. ársfjórðungs](https://longbridge.com/en/news/283111413.md)