--- title: "Gucci may launch Android XR-powered smart glasses in 2027: What to expect" type: "News" locale: "en" url: "https://longbridge.com/en/news/283092845.md" description: "Gucci plans to launch smart glasses in partnership with Google by 2027, as announced by Kering's CEO, Luca de Meo. The glasses will likely utilize Google's Android XR platform, competing with existing products like Ray-Ban Meta smart glasses. While details are scarce, features may include a built-in camera, speakers, and microphones for calls and music. Other companies, including Samsung and Apple, are also developing smart glasses, with Snap launching its AR glasses this year and Nothing exploring AI-powered options for 2027." datetime: "2026-04-16T21:08:37.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/283092845.md) - [en](https://longbridge.com/en/news/283092845.md) - [zh-HK](https://longbridge.com/zh-HK/news/283092845.md) --- # Gucci may launch Android XR-powered smart glasses in 2027: What to expect Gucci is planning to enter the smart glasses segment in partnership with Google, according to a report by Reuters. Luca de Meo, CEO of Kering — the French conglomerate that owns Gucci — said the company is targeting a 2027 launch timeline, speaking on the sidelines of the group’s capital markets day in Florence, Italy. Google has not commented on the development. ## Gucci Smart Glasses: What we know Details about the product remain limited, but the report suggests that the glasses will be developed in partnership with Google and will likely use the company’s Android XR platform. The planned launch would place Gucci in direct competition with existing smart eyewear products such as Ray-Ban Meta smart glasses, which are developed by EssilorLuxottica in collaboration with Meta. **READ: Lumio Vision 9 mini LED smart TVs launched in India: Check price, features** It should also be noted that Google has already announced partnerships with other eyewear brands such as Gentle Monster and Warby Parker, which are expected to collaborate with Samsung for their anticipated Galaxy Glasses. While there is no word on what the glasses will look like or what features they will offer, they could deliver a similar experience to Meta’s co-branded smart glasses, with a built-in camera for imaging and recording, as well as providing visual context to the AI assistant. The glasses may also include built-in speakers and microphones, enabling calls, music playback and interaction with the assistant. ## Other smart glasses in development Both Samsung and Apple are said to be working on smart glasses to rival Meta’s offerings. These are not expected to feature built-in displays, instead relying on cameras, microphones and speakers. Samsung’s smart glasses are expected to be powered by a Qualcomm chip and could function as a standalone device, while Apple’s version may rely on a connected iPhone for processing. **READ: Apple testing four smartglasses designs, may unveil by early 2027: Report** Snap has also announced the creation of Specs Inc., a wholly owned subsidiary that will oversee its smart glasses development. The company said it plans to launch its augmented reality (AR) glasses, called ‘Specs’, this year. The British consumer electronics brand Nothing is also said to be exploring AI-powered smart glasses that could launch in 2027, according to a Bloomberg report. ### Related Stocks - [PPRUY.US](https://longbridge.com/en/quote/PPRUY.US.md) - [METW.US](https://longbridge.com/en/quote/METW.US.md) - [GGLL.US](https://longbridge.com/en/quote/GGLL.US.md) - [GOOW.US](https://longbridge.com/en/quote/GOOW.US.md) - [KLXY.US](https://longbridge.com/en/quote/KLXY.US.md) - [LUX.US](https://longbridge.com/en/quote/LUX.US.md) - [GOOGL.US](https://longbridge.com/en/quote/GOOGL.US.md) - [GOOG.US](https://longbridge.com/en/quote/GOOG.US.md) - [ESLOY.US](https://longbridge.com/en/quote/ESLOY.US.md) - [META.US](https://longbridge.com/en/quote/META.US.md) - [WRBY.US](https://longbridge.com/en/quote/WRBY.US.md) - [SMSN.UK](https://longbridge.com/en/quote/SMSN.UK.md) - [AAPL.US](https://longbridge.com/en/quote/AAPL.US.md) - [QCOM.US](https://longbridge.com/en/quote/QCOM.US.md) - [SNAP.US](https://longbridge.com/en/quote/SNAP.US.md) - [SSNGY.US](https://longbridge.com/en/quote/SSNGY.US.md) ## Related News & Research - [A first (and second) look at the Android XR glasses launching this year](https://longbridge.com/en/news/286950805.md) - [Google takes a page out of Meta’s book, announces new audio-powered smart glasses](https://longbridge.com/en/news/286956744.md) - [Google gives first glimpse of new AI glasses ahead of fall launch](https://longbridge.com/en/news/286960810.md) - [Gucci takes over Times Square for Cruise show as Kering eyes revival](https://longbridge.com/en/news/286659318.md) - [Google can now vibe-code you an Android app](https://longbridge.com/en/news/286950764.md)