---
title: "McKinsey: Six Breakthrough Business Models Reshaping Global Growth"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/283098076.md"
description: "The McKinsey report points out that Asia is reshaping global growth through six breakthrough business models. These models rely on strategic choices made by leaders and are globally replicable. Companies adopting these models have a compound annual growth rate of over 15%. Four major forces drive the formation of these models: scale and speed, system-level collaboration, advanced manufacturing, and high levels of public-private collaboration. The six models include emotion-driven products, creator and network-driven businesses, micro-segmentation and micro-manufacturing, showcasing the advantages of Asian companies in digitalization and innovation"
datetime: "2026-04-17T06:01:14.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/283098076.md)
  - [en](https://longbridge.com/en/news/283098076.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/283098076.md)
---

# McKinsey: Six Breakthrough Business Models Reshaping Global Growth

**Today's Share**

Six Breakthrough Business Models Reshaping Global Growth

According to a McKinsey report, Asia is reshaping global growth with six breakthrough business models. These models do not rely on Asia's unique structural advantages but are strategic choices made by leaders that can be replicated globally. Companies adopting these models have a compound annual growth rate exceeding 15%, and the total value of goods traded has rapidly doubled.

Four structural drivers have given rise to these models: First, scale and speed: Asia has a large user base and a high rate of digital adoption, allowing new products to reach tens of millions of users within days; second, system-level collaboration: digital infrastructure co-built by the public and private sectors (such as India's UPI payment, ONDC open e-commerce network, China's digital identity system, Singapore's government tech stack, and Indonesia's QRIS standard) reduces friction and enhances inclusivity; third, advanced manufacturing depth; fourth, a high level of public-private collaboration and digital adoption.

On this basis, six transferable breakthrough business models have emerged in Asia.

![Image](https://imageproxy.pbkrs.com/https://inews.gtimg.com/om_bt/O4t6M32m41xFJDvsx1XeZm1kuwwwNcnomc4RNpeHxRW0cAA/641?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg)

Model 1: Emotion-Driven Products, Creating Identity Recognition and Community through IP, Achieving Scalable Emotional Value Monetization.

Emotion-driven products are designed from the outset to create anticipation, identity recognition, and community belonging. These companies view emotion as the core economic driver of brand building. Asian companies have industrialized the mechanism of emotional interaction: scarcity, limited-time sales, fan rituals, collection cycles, real-time co-creation, and rich narratives built around their intellectual property. Pop Mart is a typical example.

Model 2: Creator and Network-Driven Business, Building Distribution Systems Based on Trust between Creators and Communities.

Represented by live-streaming e-commerce, the trust framework replaces traditional advertising. Douyin's e-commerce GMV has grown approximately sevenfold over five years, from $75 billion in 2020 to $490 billion in 2024; Southeast Asia's TikTok Shop GMV increased from $4.4 billion to $16.3 billion within a year. Top anchors like Li Jiaqi generated approximately $1.3 billion in GMV on the first day of the 2023 "Double Eleven," surpassing the total online sales of the U.S. "Black Friday" by 13%.

Model 3: Micro-Segmentation and Micro-Production, Achieving Industrial Scale Personalization through Small-Batch Fast-Response Supply Chains.

Represented by Shein, which adopts a small-batch testing model (100-200 pieces per batch, compared to 300-500 pieces for traditional fast fashion), taking only 5 days from concept to production, launching 2,000 to 10,000 SKUs daily, and introducing 1.3 million new styles annually while minimizing unsold inventory. The company's revenue is projected to grow from approximately $23 billion in 2022 to $38 billion in 2024, with an average annual growth rate of about 29% Model 4: Knowledge Economy, Building Trust and Reducing Customer Acquisition Costs through Education.

Asian companies view high-quality free education as a strategic customer acquisition channel. India's largest brokerage, Zerodha, has accumulated over 16 million customers (including 7 million active users) through its free, ad-free educational platform, Varsity. The newcomer, Groww, also relies on education and transparent tools, with about 80% of its customers coming from organic traffic, and customer acquisition costs accounting for only 12-13% of revenue, significantly lower than competitors' 20-23%. South Korea's Toss builds trust through free credit monitoring, budgeting, and investment education tools, and then monetizes through financial products.

Model 5: Enterprise Group 3.0, Using Digital Infrastructure to Facilitate Multi-Business Collaboration.

Unlike traditional holding companies, the new generation of enterprise groups integrates multiple verticals by sharing digital assets (identity, payment, data, loyalty). Ping An Insurance has built a one-stop ecosystem covering finance, healthcare, automotive, and smart cities, with 242 million customers by the end of 2024 (an 11% increase from 2020), and about 72% of customers retained for over 5 years, with an annual retention rate of approximately 95%.

Model 6: AI-Native Consumer Platforms, Services Unconstrained by Human Limitations.

Asia leads in fields such as AI tutors, virtual humans, and AI customer service. China's Homework Help has over 170 million monthly active users; Yuanfudao is valued at over $15 billion, with device sales in third-tier cities increasing by 120% year-on-year. These systems can adjust difficulty, explanation style, and content based on student behavior, simulating one-on-one tutoring at nearly zero marginal cost. Additionally, virtual humans (such as China's A-SOUL and South Korea's MAVE) attract millions of fans and monetize through merchandise, concerts, and collaborations; AI-generated hosts (like Alibaba Cloud's digital humans) can adapt scripts in real-time; AI concierges answer product questions and recommend combinations instantly in live streams. The economic effect of this model is powerful—achieving unlimited scalability and personalization at zero marginal cost.

The report also summarizes five globally applicable experiences:

Customers: Build trust through creators, communities, and education. In industries with severe information asymmetry (finance, healthcare, energy), high-quality free content drives customer acquisition and loyalty more effectively than traditional advertising.

Products: Achieve a balance between scalability and emotional resonance, realizing levels of personalization previously only available in small batches or luxury lines through micro-production.

Channels: Shift to network-driven distribution, allowing creators, communities, AI-generated hosts, and personalized concierges to become trusted advisors, blurring the boundaries between shopping, community, and entertainment.

Operating Model: Share capabilities and assets across the entire business, replacing siloed optimization with cross-journey economics, and redesign processes around speed, experimentation, and continuous iteration.

Technology: Utilize AI and digital tracks across all dimensions, but technology cannot replace trust; it is essential to find the right combination of AI and trusted human anchors.

AI serves as an accelerator and enabler throughout all models: compressing creative cycles, enhancing trust, achieving micro-production, personalizing education, orchestrating ecosystems, optimizing logistics, and giving rise to entirely new categories of AI-native services. However, AI cannot replace the trust between creators and communities; companies must find a balance between AI and trusted human anchors, prioritizing the maintenance of trust as the highest priority Asia has showcased the prospects of business for the next decade. The strategic issues faced by global leaders are no longer whether these models will spread, but how to quickly adapt them to unlock the next round of asymmetric and sustainable growth.

**Report Excerpt**

![Image](https://imageproxy.pbkrs.com/https://inews.gtimg.com/om_bt/O8cyS4A-gOLP2OpIlbsiAY3REPR7VPXpJuHR0dUwz30hcAA/641?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg)![Image](https://imageproxy.pbkrs.com/https://inews.gtimg.com/om_bt/Oz7oFu6vurZ3gir9EDS7jy9mEYR93kUbk4KoK-MJEx6jcAA/641?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg)![Image](https://imageproxy.pbkrs.com/https://inews.gtimg.com/om_bt/O9juTyPb2dfSrY58-C71Fr6lk-MnHP3tFNdyII1BMma-EAA/641?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg)![Image](https://imageproxy.pbkrs.com/https://inews.gtimg.com/om_bt/OCWa3RaiclJCfnLxe8xL_ciS6xkT_OX0xIwBXwctU0jtYAA/641?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg)![Image](https://imageproxy.pbkrs.com/https://inews.gtimg.com/om_bt/Oe1dqkrL3YigdFJuGeXmEkfl6amkMDfAYNJQNvb8VN0H8AA/641?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg)![Image](https://imageproxy.pbkrs.com/https://inews.gtimg.com/om_bt/O_NCHmQ_2UhJwxIwwPsm4n_g6fS3snggASw9jaWCk8PFEAA/641?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg)![Image](https://imageproxy.pbkrs.com/https://inews.gtimg.com/om_bt/O0uuq0PhjV-absxJH_Qv2gE7Ir7j8DfQbM3XoxUZ2Bmw8AA/641?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg)![Image](https://imageproxy.pbkrs.com/https://inews.gtimg.com/om_bt/OclgwfqJodtIqVHZgMPE_-grxORWE91xwNvb3fsRLbDmgAA/641?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg)![Image](https://imageproxy.pbkrs.com/https://inews.gtimg.com/om_bt/O_X8C83i_KlIxwejwefFcIFNhMnDeX11qazUNEw00nXW0AA/641?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg)![Image](https://imageproxy.pbkrs.com/https://inews.gtimg.com/om_bt/OO7u6JT9MeZUsXmhUgUy9M5zua-s7gBpYuXcl5xwSupDUAA/641?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg)

**Understand Industry Trends**

**Discover the Report**

**www.fxbaogao.com** Statement: The report aims to share, and the copyright belongs to the original author

### Related Stocks

- [09992.HK](https://longbridge.com/en/quote/09992.HK.md)
- [02318.HK](https://longbridge.com/en/quote/02318.HK.md)
- [601318.CN](https://longbridge.com/en/quote/601318.CN.md)
- [HPPD.SG](https://longbridge.com/en/quote/HPPD.SG.md)
- [82318.HK](https://longbridge.com/en/quote/82318.HK.md)
- [PNGAY.US](https://longbridge.com/en/quote/PNGAY.US.md)

## Related News & Research

- [BeReal is on a charm offensive to bring creators onto its platform and connect them with advertisers](https://longbridge.com/en/news/282832035.md)
- [Hunting AGM: Q1 EBITDA $23M, order book jumps to $428M as 2030 strategy gains traction](https://longbridge.com/en/news/282874547.md)
- [08:17 ETForsyth Advisors Celebrates 15th Year Anniversary](https://longbridge.com/en/news/282842637.md)
- [15:52 ETUnited Wealth Education Responds to FTC Announcement](https://longbridge.com/en/news/283046777.md)
- [Pure Oasis closes amid mounting debts, frozen account](https://longbridge.com/en/news/282752325.md)