---
title: "YH Entertainment Deepens Shenzhen Yiqi Ties in Five-Year Pop Toy Deal"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/283165754.md"
description: "YH Entertainment Group has established a five-year strategic partnership with Shenzhen Yiqi to develop pop toy-related businesses. Effective from January 2025 to January 2030, Yuhua Tongxing will promote WAKUKU pop toys and sell toys based on its own IP to Shenzhen Yiqi. This collaboration involves financial transactions for marketing and production services, now classified as continuing connected transactions under Hong Kong listing rules, necessitating ongoing disclosures and independent financial advisement. YH Entertainment, listed in Hong Kong, is expanding into the pop toy market leveraging its artist management and IP."
datetime: "2026-04-17T14:39:50.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/283165754.md)
  - [en](https://longbridge.com/en/news/283165754.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/283165754.md)
---

# YH Entertainment Deepens Shenzhen Yiqi Ties in Five-Year Pop Toy Deal

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The latest update is out from YH Entertainment Group ( (HK:2306) ).

YH Entertainment Group has formalised a long-term strategic cooperation between its subsidiaries Tianjin Yihua and Yuhua Tongxing and connected party Shenzhen Yiqi to develop and operate pop toy-related business. Under the agreements, effective from January 2025 to January 2030, Yuhua Tongxing will provide promotion services using the group’s managed artists, share economic benefits from sales of WAKUKU pop toys whose IP is owned by Shenzhen Yiqi, and sell pop toys based on its own IP to Shenzhen Yiqi and its affiliates.

In return, Yuhua Tongxing will pay Shenzhen Yiqi for consignment and marketing of pop toys, online marketing, IP design and production, and procurement of toys linked to Shenzhen Yiqi-owned or licensed IP, embedding Shenzhen Yiqi deeply in its value chain. As Yuhua Tongxing is no longer deemed an insignificant subsidiary, these arrangements now constitute continuing connected transactions under Hong Kong listing rules, triggering ongoing disclosure and annual review requirements and the appointment of an independent financial adviser to justify the five-year term as consistent with normal business practice.

**More about YH Entertainment Group**

YH Entertainment Group, listed in Hong Kong, operates through subsidiaries such as Tianjin Yihua and Yuhua Tongxing and is active in entertainment-related commercialisation, including artist management and licensing. The group is expanding into the pop toys segment, leveraging its managed artists and intellectual property to collaborate with consumer brands and IP owners in China.

**Average Trading Volume:** 1,431,817

**Technical Sentiment Signal:** Sell

**Current Market Cap:** HK$1.72B

Find detailed analytics on 2306 stock on TipRanks’ Stock Analysis page.

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