---
title: "Booking Holdings Inc. Stock Underperforms Friday When Compared To Competitors Despite Daily Gains"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/283192472.md"
description: "Shares of Booking Holdings Inc. (BKNG) rose 4.04% to $192.01 on Friday, despite underperforming compared to competitors like Expedia Group Inc. (EXPE) and Trip.com Group Ltd. (TCOM). The S&P 500 Index increased by 1.20%, while Booking's stock remains 17.80% below its 52-week high of $233.58. Trading volume was 7.9 million, below the 50-day average of 11.4 million."
datetime: "2026-04-17T20:36:34.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/283192472.md)
  - [en](https://longbridge.com/en/news/283192472.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/283192472.md)
---

# Booking Holdings Inc. Stock Underperforms Friday When Compared To Competitors Despite Daily Gains

This article was automatically generated by MarketWatch using technology from Automated Insights.

Shares of Booking Holdings Inc. (BKNG) advanced 4.04% to $192.01 Friday, on what proved to be an all-around favorable trading session for the stock market, with the S&P 500 Index rising 1.20% to 7,126.06 and the Dow Jones Industrial Average rising 1.79% to 49,447.43.

Booking Holdings Inc. closed 17.80% below its 52-week high of $233.58, which the company reached on July 8th.

The stock demonstrated a mixed performance when compared to some of its competitors Friday, as Expedia Group Inc. (EXPE) rose 4.48% to $265.84, Trip.com Group Ltd. ADR (TCOM) rose 0.91% to $55.19, and Tripadvisor Inc. (TRIP) rose 1.42% to $11.39.

Trading volume (7.9 M) remained 3.6 million below its 50-day average volume of 11.4 M.

Data source: Dow Jones Market Data, FactSet. Data compiled April 17, 2026.

This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.

(END) Dow Jones Newswires

04-17-26 1636ET

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## Related News & Research

- [Research Alert: CFRA Reiterates Buy Opinion On Shares Of Booking Holdings Inc.](https://longbridge.com/en/news/284613842.md)
- [BUZZ-Street View: Middle East war rattles Booking Holdings, but doesn't break the bull case](https://longbridge.com/en/news/284568476.md)
- [Booking Holdings cuts revenue forecast, expects Middle East conflict to hit bookings](https://longbridge.com/en/news/284445609.md)
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