---
title: "Oliveda International, Inc. CEO and Olive Tree People Inc. Founder Presents ‘Waterless Beauty’ Initiative for Africa"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/283394081.md"
description: "Oliveda International, Inc. CEO Thomas Lommel presented the 'Waterless Beauty' initiative in Tanzania, aiming to reduce water usage in cosmetics. Supported by over 70,000 pioneers, the initiative promotes sustainable beauty practices while drilling wells for local communities. Lommel emphasized the importance of water conservation in the beauty industry, where 80% of products contain significant water content. The project aims to support 90 villages in the Arusha region, highlighting a sustainable cycle of giving and receiving knowledge. Oliveda focuses on organic olive products and environmental conservation, with over 30,000 olive trees under their care."
datetime: "2026-04-20T19:27:38.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/283394081.md)
  - [en](https://longbridge.com/en/news/283394081.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/283394081.md)
---

# Oliveda International, Inc. CEO and Olive Tree People Inc. Founder Presents ‘Waterless Beauty’ Initiative for Africa

Thomas Lommel, the founder of Olive Tree People, recently had a meeting with government officials from the Arusha region in Tanzania, Africa. During the meeting, he introduced his "waterless beauty" movement.

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