---
title: "Shanghai Longcheer Issues Profit Warning on Weaker Demand and Higher Costs"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/283494478.md"
description: "Shanghai Longcheer Technology Co., Ltd. (HK:9611) has issued a profit warning, expecting a significant drop in profit attributable to shareholders for Q1 2026, forecasting around RMB15.4 million, down from RMB154.1 million the previous year. This decline is due to weaker demand in consumer electronics, increased investments in AI PCs and automotive electronics, and higher finance costs from unfavorable USD/RMB exchange rates. The company advises caution for shareholders and potential investors as these figures are based on unaudited accounts and may change with the full results."
datetime: "2026-04-21T11:50:37.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/283494478.md)
  - [en](https://longbridge.com/en/news/283494478.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/283494478.md)
---

# Shanghai Longcheer Issues Profit Warning on Weaker Demand and Higher Costs

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Shanghai Longcheer Technology Co., Ltd. Class H ( (HK:9611) ) has shared an update.

Shanghai Longcheer Technology has warned that profit attributable to shareholders for the first quarter of 2026 is expected to drop sharply to about RMB15.4 million from RMB154.1 million a year earlier. The decline is mainly attributed to weaker demand in the consumer electronics end market, increased investment in new business areas including AI PCs and automotive electronics, and higher finance costs driven by adverse USD/RMB exchange rate movements.

Management stressed that the figures are based on unaudited internal accounts and could be adjusted when full first-quarter results are released. The profit warning underscores both the pressure from a soft electronics cycle and the upfront costs of the company’s strategic pivot toward AI-enabled computing and automotive electronics, and shareholders and potential investors are urged to exercise caution when trading the stock.

**More about Shanghai Longcheer Technology Co., Ltd. Class H**

Shanghai Longcheer Technology Co., Ltd. is a Mainland China-based technology company listed in Hong Kong that operates in the consumer electronics sector. The group focuses on providing electronics design and related technology solutions, and is expanding into emerging segments such as AI-enabled personal computers and automotive electronics to diversify its revenue base.

**Average Trading Volume:** 1,495,503

**Current Market Cap:** HK$17.81B

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