--- title: "Netflix Eyes TikTok-Style Feed To Capture 'Snackable' Viewing" type: "News" locale: "en" url: "https://longbridge.com/en/news/283715413.md" description: "Netflix is launching a TikTok-style vertical video feed to enhance content discovery and user engagement. The company reported first-quarter revenue of $12.25 billion, exceeding estimates, but provided a cautious outlook for the second quarter. Co-founder Reed Hastings will not seek re-election to the board. Analysts believe the new mobile strategy targets younger audiences and could lead to increased advertising opportunities. Netflix shares rose 0.73% to $93.26 following the news." datetime: "2026-04-22T19:28:46.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/283715413.md) - [en](https://longbridge.com/en/news/283715413.md) - [zh-HK](https://longbridge.com/zh-HK/news/283715413.md) generator: "portal-rs" --- # Netflix Eyes TikTok-Style Feed To Capture 'Snackable' Viewing Streaming giant **Netflix Inc**. (NASDAQ:NFLX) beat first-quarter revenue and earnings estimates last week but signaled a softer near-term outlook. At the same time, an analyst note highlighted a planned mobile vertical video rollout to boost user engagement. ## Earnings Beat Estimates The company reported first-quarter revenue of $12.25 billion last week, beating analyst estimates of $12.18 billion, according to Benzinga Pro. The company reported earnings of $1.23 per share for the quarter, beating estimates of 76 cents per share. Netflix guided for second-quarter revenue of $12.57 billion versus estimates of $12.63 billion. The company anticipates second-quarter earnings of 78 cents per share versus estimates of 84 cents per share. The company also announced that chairman and co-founder **Reed Hastings** will not stand for re-election to the board when his term expires in June. Hastings previously stepped down as co-CEO in 2023 and has since served as chairman. His departure leaves co-CEOs **Ted Sarandos** and **Greg Peters** fully in charge. ## Mobile Strategy Push: Vertical Video Rollout Apart from this, Netflix is preparing to roll out a vertical video feed on mobile later this month as it looks to deepen user engagement beyond the living room, according to a recent note from JPMorgan. The firm sees the move as a way for Netflix to capture "snackable moments" and increase interaction with its longer-form content. Despite accounting for roughly 5% of global TV view share, Netflix has focused primarily on television viewing, leaving mobile engagement relatively underpenetrated. ## Strategy Targets Younger Audiences JPMorgan expects the vertical video product to feature clips from original films and TV series, alongside newer formats such as video podcasts and creator-driven content. The initiative could also enhance content discovery and personalization, supported by features like scene clipping. The analysts noted that social platforms already command about 18% of daily digital media time among U.S. adults, or roughly 1.5 hours per day. Mobile video consumption remains significant but trails connected TV usage, suggesting room for growth. ## Advertising and Content Discovery Upside Beyond engagement, vertical video could create longer-term advertising opportunities and boost awareness of newer formats, including live events, sports and games. The firm maintains an "Overweight" rating on Netflix with a $118 price forecast, citing strong global scale, with more than 325 million subscribers, and continued growth in revenue and profitability driven by expanding content and an ad-supported tier. **NFLX Price Action:** Netflix shares were up 0.73% at $93.26 at the time of publication on Wednesday, according to Benzinga Pro data. *Photo via Shutterstock* ### Related Stocks - [NFLX.US](https://longbridge.com/en/quote/NFLX.US.md) - [BNGE.US](https://longbridge.com/en/quote/BNGE.US.md) - [XLC.US](https://longbridge.com/en/quote/XLC.US.md) - [NFXL.US](https://longbridge.com/en/quote/NFXL.US.md) - [PEJ.US](https://longbridge.com/en/quote/PEJ.US.md) - [NFLU.US](https://longbridge.com/en/quote/NFLU.US.md) - [NFLW.US](https://longbridge.com/en/quote/NFLW.US.md) - [IXP.US](https://longbridge.com/en/quote/IXP.US.md) - [NFXS.US](https://longbridge.com/en/quote/NFXS.US.md) - [JPM.US](https://longbridge.com/en/quote/JPM.US.md) - [JPM-M.US](https://longbridge.com/en/quote/JPM-M.US.md) - [JPM-C.US](https://longbridge.com/en/quote/JPM-C.US.md) - [JPM-D.US](https://longbridge.com/en/quote/JPM-D.US.md) - [JPM-L.US](https://longbridge.com/en/quote/JPM-L.US.md) - [8634.JP](https://longbridge.com/en/quote/8634.JP.md) - [JPM-K.US](https://longbridge.com/en/quote/JPM-K.US.md) - [JPM-J.US](https://longbridge.com/en/quote/JPM-J.US.md) ## Related News & Research - [Richard Barton Sells 720 Shares of Netflix (NASDAQ:NFLX) Stock](https://longbridge.com/en/news/298661506.md) - [NFL Sunday Ticket offers fewer games at a higher price](https://longbridge.com/en/news/298831821.md) - [‘Diablo 5’ Set for Spring 2029 Release](https://longbridge.com/en/news/298813707.md) - [3 Beaten-Down Stocks to Buy if There Is a Recession](https://longbridge.com/en/news/298825088.md) - [How Netflix Will Use Apple’s iPhone Duo to Deliver a ‘Big-Screen Feeling’](https://longbridge.com/en/news/298501612.md) --- > **Disclaimer: This article is for reference only and does not constitute any investment advice.**