---
title: "Why Did Functional Brands Stock Jump Over 35% After Hours"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/283793151.md"
description: "Functional Brands Inc. (NASDAQ:MEHA) stock surged 35.58% to $0.17 in after-hours trading following a strategic partnership with partnrup.ai for its Tru2u.health platform. This collaboration aims to enhance efficiency and revenue by improving cost-per-acquisition and revenue-per-visitor metrics. The partnership is expected to be operational within 10 days. CEO Eric Gripentrog emphasized the potential for increased traffic and revenue, while partnrup.ai's CEO expressed pride in the collaboration. Despite the jump, MEHA has seen a 95.31% decline over the past year, indicating ongoing risks for investors."
datetime: "2026-04-23T08:15:43.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/283793151.md)
  - [en](https://longbridge.com/en/news/283793151.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/283793151.md)
---

# Why Did Functional Brands Stock Jump Over 35% After Hours

**Functional Brands Inc.** (NASDAQ:MEHA) stock jumped 35.58% to $0.17 in after-hours trading on Wednesday, after the Oregon-based company announced a strategic partnership with artificial intelligence platform **partnrup.ai** for its digital health unit **Tru2u.health**.

## AI Deal Targets Cost-Per-Acquisition

Functional Brands expects the integration of partnrup.ai’s full AI stack to improve cost-per-acquisition and revenue-per-visitor metrics for Tru2u.health, which connects consumers with GLP-1s, peptides and nutraceuticals.

The partnership is expected to be fully operational within 10 days.

**Eric Gripentrog**, CEO of Functional Brands, said, “Partnrup.ai gives Tru2u.health the AI infrastructure to grow traffic intelligently — attracting consumers who are genuinely seeking what we offer — and that precision should translate directly into revenue and long-term platform value.”

**Jessica Thorpe**, CEO of partnrup.ai, said, “We are proud to partner with Functional Brands Inc. to demonstrate what intelligent, data-driven partner technology can do for a health and wellness brand at scale.”

## Trading Metrics, Technical Analysis

Functional has a market capitalization of $2.79 million, with a 52-week high of $8 and a 52-week low of $0.11.

Over the past 12 months, MEHA has dropped 95.31%.

Currently, the stock of the health and wellness company is positioned very close to its annual low.

MEHA's sharp decline and positioning near its annual low reflect continued pressure, indicating elevated risk and the need for clear signs of recovery before investor confidence can rebound.

**Price Action:** According to Benzinga Pro data, MEHA closed the regular session at $0.13, up 3.28%.

_Photo courtesy: Thapana\_Studio via Shutterstock_

**Disclaimer:** This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

**Read Also: https://www.benzinga.com/markets/equities/26/04/51989045/asml-shares-trending-overnight-as-agm-approves-dividend-buyback-plan-what-you-should-know**

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