--- title: "Beijing sounds alarm over urgent need to clean up online ads" type: "News" locale: "en" url: "https://longbridge.com/en/news/283849343.md" description: "China's top market regulator, the State Administration for Market Regulation (SAMR), will initiate a six-month crackdown on the internet advertising sector to address malpractices, including AI misuse. This campaign aims to clean up the online advertising ecosystem, focusing on tightening regulations, enhancing platform accountability, and overseeing new advertising formats. The online advertising market is projected to reach 793 billion yuan (US$116 billion) by 2025. SAMR will also enforce stricter oversight of livestream e-commerce advertising and AI-generated content." datetime: "2026-04-23T14:01:38.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/283849343.md) - [en](https://longbridge.com/en/news/283849343.md) - [zh-HK](https://longbridge.com/zh-HK/news/283849343.md) --- # Beijing sounds alarm over urgent need to clean up online ads China’s top market regulator will launch a six-month crackdown on the country’s internet advertising sector, targeting malpractices including the misuse of artificial intelligence, in what it described as its first campaign to clean up the broader online advertising ecosystem. The State Administration for Market Regulation (SAMR) said on Thursday that the campaign comes as new risks – from AI misuse to traffic-driven marketing tactics – emerge alongside long-standing issues, even as data and technology continue to drive rapid growth in the sector. China’s online advertising market was expected to reach 793 billion yuan (US$116 billion) in 2025, according to estimates by consultancy QuestMobile. “There is an urgent need to carry out a systematic and comprehensive clean-up,” the regulator said. As part of the campaign, SAMR said it would, for the first time, frame enforcement around the concept of the “internet advertising ecosystem”, focusing on five key areas: tightening regulation; strengthening platform accountability; overseeing new advertising formats; upgrading monitoring technology; and reinforcing content standards. The regulator did not name specific companies. However, an August report from QuestMobile showed that three tech giants – ByteDance, Tencent Holdings and Alibaba Group Holding – together accounted for more than half of China’s online advertising market in the first half of 2025. Alibaba owns the South China Morning Post. SAMR said it would step up enforcement against violations that had triggered public concern, including stricter oversight of advertising embedded in livestream e-commerce, which had rapidly become a mainstream retail channel. It also pledged tighter regulation of AI-generated advertising, as advances in Chinese AI systems enabled the creation of increasingly realistic content. ### Related Stocks - [00700.HK](https://longbridge.com/en/quote/00700.HK.md) - [TCEHY.US](https://longbridge.com/en/quote/TCEHY.US.md) - [09988.HK](https://longbridge.com/en/quote/09988.HK.md) - [BABA.US](https://longbridge.com/en/quote/BABA.US.md) - [80700.HK](https://longbridge.com/en/quote/80700.HK.md) - [HTCD.SG](https://longbridge.com/en/quote/HTCD.SG.md) - [TCTZF.US](https://longbridge.com/en/quote/TCTZF.US.md) - [89988.HK](https://longbridge.com/en/quote/89988.HK.md) - [HBBD.SG](https://longbridge.com/en/quote/HBBD.SG.md) ## Related News & Research - [How AI-Powered Pricing Tests the Line Between Surveillance and Fairness](https://longbridge.com/en/news/285954233.md) - [2 solo business owners share the AI workflows they use to write better emails and save hours of manual work](https://longbridge.com/en/news/285981894.md) - [Tax990 Unveils Comprehensive Resource Library for Last-Minute Form 990 Filers Before May 15 Deadline](https://longbridge.com/en/news/286136244.md) - [Wonder's Marc Lore says AI has been choosing all his meals for the past year — based on a blood test](https://longbridge.com/en/news/285751501.md) - [A logistics company uses AI to reduce its delivery routes by half and save time on package sorting](https://longbridge.com/en/news/285983040.md)