---
title: "Pathos boosts AI PR platform with new CTO as tests show outperformance"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/284160479.md"
description: "Pathos Communications Limited has appointed Scott Feltham as CTO to enhance its AI capabilities and support revenue growth. The company, known for its AI-driven PR technology, reported that its AI tool, Pressella, outperforms human colleagues by booking five to seven times more sales meetings. Pathos focuses on providing cost-effective PR solutions for SMEs through its proprietary platforms, PathosMind and Pressella, and has been recognized as one of Europe’s fastest-growing firms in the sector."
datetime: "2026-04-27T06:09:42.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/284160479.md)
  - [en](https://longbridge.com/en/news/284160479.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/284160479.md)
---

# Pathos boosts AI PR platform with new CTO as tests show outperformance

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Pathos Communications Limited ( (GB:NEWS) ) has issued an update.

Pathos Communications, an AIM-quoted PR technology group serving SMEs with a pay-on-results model, has built its service around proprietary AI tools that streamline client acquisition, content creation and media placement across traditional and digital channels. The company’s focus on AI-supported workflows has underpinned rapid growth and multiple rankings among Europe’s fastest-growing firms.

The firm has reported early internal test results showing its AI “virtual publicist” Pressella booking roughly five to seven times more sales meetings than human colleagues using similar resources, and it has formed a dedicated development team to advance its PathosMind and Pressella platforms toward general availability. To steer this next phase, Pathos has appointed veteran technology executive Scott Feltham as chief technology officer, embedding him in daily operations to scale the company’s AI capabilities, support revenue growth and reinforce its positioning as a PR technology leader.

**More about Pathos Communications Limited**

Pathos Communications plc is a technology-enabled, human-led public relations company focused on democratising access to established news publications for SMEs and micro-SMEs worldwide. Operating a differentiated pay-on-results model rather than long-term retainers, it targets the more than 400 million smaller businesses that typically have limited PR budgets and need cost-efficient media exposure.

The company uses proprietary AI-driven platforms, PathosMind and Pressella, to help connect with clients, generate ideas, conduct market research and produce news articles with minimal human input. Pathos distributes client content across established news outlets, digital media, TV and podcasts, and has been recognised by the Financial Times, Deloitte and UBS as one of Europe’s fastest-growing advertising, marketing and professional services firms.

**Average Trading Volume:** 45,547

See more insights into NEWS stock on TipRanks’ Stock Analysis page.

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