---
title: "AIA-INSEAD programme strengthens agency leadership pipeline"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/284295841.md"
description: "AIA Singapore has partnered with INSEAD to launch the AIA-INSEAD Executive Agency Leadership Programme aimed at enhancing leadership capacity among high-potential leaders in Singapore's advisory teams. The program focuses on strategic leadership, business planning, and sales productivity, equipping leaders with essential skills to navigate technological changes and evolving customer expectations. Participants will receive a co-branded certification upon completion. This initiative is part of AIA's broader leadership development framework, which includes additional training programs for its distribution force, as stated by Chief Distribution Officer Alvin Fu."
datetime: "2026-04-28T02:10:38.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/284295841.md)
  - [en](https://longbridge.com/en/news/284295841.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/284295841.md)
---

# AIA-INSEAD programme strengthens agency leadership pipeline

**The new training model targets leadership capacity across Singapore advisory teams.**

AIA Singapore has partnered INSEAD to launch the AIA-INSEAD Executive Agency Leadership Programme for high-potential leaders from AIA Singapore and AIA Financial Advisers, according to a press release.

Co-designed with INSEAD, the programme focuses on strategic leadership, business planning, sales productivity, and scalable agency systems to support long-term growth.

It also aims to equip leaders with entrepreneurial, innovative, and customer-focused capabilities, whilst addressing technological change, evolving customer expectations, and increasing complexity in the financial advisory sector.

Participants who complete the programme will receive a co-branded AIA-INSEAD certification.

AIA said the initiative forms part of its leadership development framework for its distribution force, alongside IBF Level 1 certification—an in-house leadership programme for new leaders—and a Wealth Management Institute partnership for high-net-worth managers.

Alvin Fu, Chief Distribution Officer at AIA Singapore, said the company is focused on long-term leadership development within its distribution force.

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