---
title: "SNDL sends pot stocks lower as market headwinds drive Q1 revenue miss"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/284601225.md"
description: "SNDL's Q1 2026 revenue fell short of expectations, leading to a ~9% drop in its stock and affecting other Canadian cannabis firms. The company reported C$195.9M in revenue, a ~4% YoY decline, with cannabis operations down ~14% YoY. CEO Zach George cited market headwinds as a key factor and mentioned strategic adjustments to improve performance, including initiatives expected to generate C$20M in additional income. Despite a GAAP EPS of -C$0.04, which beat consensus estimates, the company faces challenges in both liquor and cannabis segments."
datetime: "2026-04-29T14:59:18.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/284601225.md)
  - [en](https://longbridge.com/en/news/284601225.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/284601225.md)
---

# SNDL sends pot stocks lower as market headwinds drive Q1 revenue miss

SNDL (SNDL) led decliners among Canadian cannabis firms on Wednesday after announcing lower-than-expected Q1 2026 revenue, which the company attributed to a sales decline driven by market headwinds. The Edmonton-based licensed producer lost ~9% in the morning hours, while its Canadian peers, including Tilray (TLRY), Canopy Growth (CGC), and Aurora ...

### Related Stocks

- [SNDL.US](https://longbridge.com/en/quote/SNDL.US.md)
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- [CGC.US](https://longbridge.com/en/quote/CGC.US.md)

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