--- title: "12:02 ETMovie Merch Hits $97.4M Ahead of Summer Blockbusters; Shoppers Choose Essentials Over Toys" type: "News" locale: "en" url: "https://longbridge.com/en/news/284610036.md" description: "Movie merchandise on Amazon generated $97.4 million in March 2026, with 4.48 million units sold, driven by family films. The top five movies accounted for 86% of revenue, led by Paw Patrol: The Dino Movie at $23.7 million. A shift towards practical items is noted, with 71% of best-sellers being everyday essentials like apparel and home products. As budgets tighten, consumers prefer functional merchandise over collectibles, indicating a trend where entertainment-related products are integrated into daily life." datetime: "2026-04-29T16:03:59.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/284610036.md) - [en](https://longbridge.com/en/news/284610036.md) - [zh-HK](https://longbridge.com/zh-HK/news/284610036.md) --- # 12:02 ETMovie Merch Hits $97.4M Ahead of Summer Blockbusters; Shoppers Choose Essentials Over Toys New study from Omnisend finds 71% of best-selling products are everyday essentials, outperforming toys and collectibles , /PRNewswire/ -- Movie merchandise on Amazon tied to this year's biggest releases generated **$97.4 million in revenue** and sold **4.48 million units** in March 2026, a new study by Omnisend finds, just in time for the summer blockbuster season. Sales are highly concentrated, with the top five films – all family titles – bringing in **86%** of all tracked revenue, or roughly **$83.8 million.** **_Paw-Patrol: The Dino Movie_** leads with **$23.7M in revenue and 1.1M units sold** — nearly a quarter of total sales before release. A single product, a Paw Patrol toddler tumbler set, generated **$1.19M** on its own. Other top performers include **S_pider-Man: Brand New Day_** **($16.6M),** **_Moana_** **($15.5M),** and **_Toy Story 5_** **($14.7M).** _Moana_ stands out for efficiency, generating **more than $7,200 per product** – more than double the category average. Adult-oriented titles contribute far less. **_Project Hail Mary_** generated **$531K** from 26K units, while **_The Devil Wears Prada 2_** brought in just **$42K** from 2K units, relying mostly on apparel. "For families, entertainment is often a more cost-effective way to spend time together compared to bigger expenses like travel, and that drives repeat engagement with the same franchises," says Marty Bauer, Ecommerce Expert at Omnisend. "Kids don't just watch a movie once, they build ongoing relationships with characters, which naturally extends into merchandise. In turn, repeat consumption and emotional attachment makes family titles far more likely to generate sustained, high-volume product demand before a film even hits theaters." **As budgets tighten, shoppers favor merch they can use every day** The strongest-performing individual products are increasingly practical. For **71%** of films analyzed, best-selling items fall into **everyday categories** such as apparel (**43%**), baby items (**14%**), and home products (**14%**). Drinkware stands out. **Zak Designs' Kelso tumblers** are best-sellers across _Paw Patrol_, _Moana_, and _Star Wars: The Mandalorian and Grogu_. Home items like kids' bedding also perform consistently, well for titles such as **_The Super Mario Galaxy Movie_** and **_Minions & Monsters_.** Apparel splits by audience, from children's nightwear for family titles to simple graphic t-shirts for adult films. Although **Toys & Games** are still the top product category for **29%** of films studied, they lead only in select franchises like _Toy Story 5_ and **_Masters of the Universe_**. "Merch is becoming part of everyday life rather than just something people collect," says Bauer. "In tighter economic conditions, consumers naturally gravitate toward items that deliver ongoing value. Products like drinkware, bedding, and everyday apparel perform better because they can be used repeatedly." **Methodology** Using JungleScout, Omnisend analyzed merchandise sales on Amazon in March 2026. For the purposes of this research, Omnisend looked at the top 20 movies being released this year. The figures mentioned in this press release are estimations. Data reflects a 30-day snapshot and may not account for long-tail sales patterns or regional variation outside primary markets. Performance is limited to products available through tracked retail channels. More information can be found here: https://www.omnisend.com/blog/2026-analysis-of-us-blockbuster-merch/. **About Omnisend** Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their online businesses faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for brands of any size to sell more – all without the exaggerated cost. **For further information, please contact:** **Darija Grobova**, Public Relations Lead, \[email protected\] SOURCE Omnisend ### Related Stocks - [ONLN.US](https://longbridge.com/en/quote/ONLN.US.md) - [159855.CN](https://longbridge.com/en/quote/159855.CN.md) - [AMZW.US](https://longbridge.com/en/quote/AMZW.US.md) - [AMZZ.US](https://longbridge.com/en/quote/AMZZ.US.md) - [XRT.US](https://longbridge.com/en/quote/XRT.US.md) - [EBIZ.US](https://longbridge.com/en/quote/EBIZ.US.md) - [AMZU.US](https://longbridge.com/en/quote/AMZU.US.md) - [IBUY.US](https://longbridge.com/en/quote/IBUY.US.md) - [RTH.US](https://longbridge.com/en/quote/RTH.US.md) - [AMZN.US](https://longbridge.com/en/quote/AMZN.US.md) ## Related News & Research - [Vuelve la Semana de básicos del día a día de Amazon: miles de ofertas en productos esenciales del 13 al 19 de mayo](https://longbridge.com/en/news/286228978.md) - [Coquina Private Wealth LLC Takes $3.10 Million Position in Amazon.com, Inc. $AMZN](https://longbridge.com/en/news/286731620.md) - [Free People to Open New Store in Savannah, GA on May 15, 2026](https://longbridge.com/en/news/286430527.md) - [99,845 Shares in EZCORP, Inc. $EZPW Acquired by L & S Advisors Inc](https://longbridge.com/en/news/286748196.md) - [08:01 ETPrime Video and (STRING) Theory Launch Limited-Edition Off Campus Fragrance Collection](https://longbridge.com/en/news/286561252.md)