---
title: "Oppo merges OnePlus and realme in major restructuring"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/284679184.md"
description: "Oppo has announced a major restructuring, merging OnePlus and realme into a new sub-brand business unit. Li Bingzhong will lead the unit, with Xu Qi managing the integrated marketing system. Li Jie will oversee product development, reporting to Oppo's Chief Product Officer. Additionally, realme's R&D team will be reintegrated into Oppo's hardware divisions."
datetime: "2026-04-30T02:18:06.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/284679184.md)
  - [en](https://longbridge.com/en/news/284679184.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/284679184.md)
---

# Oppo merges OnePlus and realme in major restructuring

An internal Oppo announcement revealed a major restructuring: OnePlus and realme have been formally merged to form a new sub-brand business unit. Li Bingzhong, founder of realme and Senior Vice President of Oppo, will head the unit, while Xu Qi, formerly President of realme’s global marketing and sales, will oversee the integrated marketing system for both brands.

On the product side, Li Jie, former President of OnePlus China, will take charge, with domestic and overseas product teams reporting directly to Oppo Chief Product Officer Liu Zuohu. Meanwhile, realme’s R&D team will be reintegrated into the group, with imaging and hardware teams folded into Oppo’s existing hardware divisions. \[IThome, in Chinese\]

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