---
title: "Prada lifts Q1 2026 revenues 14% as Americas, Asia drive growth"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/284776417.md"
description: "Prada S.p.A. reported a 14% year-on-year increase in Q1 2026 revenues, reaching €1.43 billion, driven by strong retail sales and growth in wholesale and royalties. The Americas and Asia Pacific, particularly Greater China and Korea, showed robust growth, while Europe and the Middle East faced challenges. The company is focusing on full-price retail and reducing outlet contributions to navigate geopolitical and macroeconomic issues. Analysts rate the stock as a Hold with a price target of HK$44.00."
datetime: "2026-04-30T12:56:39.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/284776417.md)
  - [en](https://longbridge.com/en/news/284776417.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/284776417.md)
---

# Prada lifts Q1 2026 revenues 14% as Americas, Asia drive growth

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Prada SpA ( (HK:1913) ) has provided an update.

Prada S.p.A. reported unaudited net revenues of €1.43 billion for the first quarter of 2026, a 14% year-on-year increase at constant exchange rates, supported by retail sales of €1.25 billion and solid wholesale and royalty growth. The Prada brand delivered a resilient quarter with steady full-price sales, while Miu Miu maintained growth despite tough comparisons and Middle East disruption, and recently consolidated Versace contributed €143 million in net revenues.

Regional performance was mixed, with mid-teens growth in the Americas reflecting recent investments, robust expansion in Asia Pacific led by Greater China and Korea, and a steady outcome in Japan after a reallocation of Hawaii, offset by weaker trends in Europe and a sharp decline in the Middle East. The shift toward full-price retail and reduced outlet contribution, combined with accelerating wholesale and royalties, suggests Prada is navigating geopolitical and macroeconomic headwinds while reinforcing its positioning in key luxury markets.

The most recent analyst rating on (HK:1913) stock is a Hold with a HK$44.00 price target. To see the full list of analyst forecasts on Prada SpA stock, see the HK:1913 Stock Forecast page.

**More about Prada SpA**

Prada S.p.A. is a global luxury fashion group based in Italy, operating in the high-end apparel, leather goods, footwear, and accessories markets. The company’s primary brands include Prada, Miu Miu, Versace, and Church’s, with a strong retail presence across Asia Pacific, Europe, the Americas, Japan, and the Middle East.

**Average Trading Volume:** 1,930,096

**Technical Sentiment Signal:** Sell

**Current Market Cap:** HK$90.84B

Learn more about 1913 stock on TipRanks’ Stock Analysis page.

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