---
title: "Samsung Electronics appoints new TV chief amid mounting challenges"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/285012847.md"
description: "Samsung Electronics has appointed Lee Won-jin as the new head of its Visual Display Business, replacing Yong Seok-woo. This change comes amid increasing competition from Chinese rivals. The appointment marks the first leadership change in over two years, although the company did not provide specific reasons for the replacement. Samsung typically conducts its management reshuffles in December."
datetime: "2026-05-04T00:47:00.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/285012847.md)
  - [en](https://longbridge.com/en/news/285012847.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/285012847.md)
---

# Samsung Electronics appoints new TV chief amid mounting challenges

SEOUL, May 4 (Reuters) - Samsung Electronics ( SSNLF ) replaced its TV head for the first time in more than two years, as it faces mounting competition from Chinese rivals at home and aboard.

Samsung said in a statement on Monday that it has appointed Lee Won-jin, who was previously Head of the Global Marketing Office, as the new head of its Visual Display Business, succeeding Yong Seok-woo, who will serve as an adviser.

Samsung usually carries out its annual management reshuffle around December, and the company did not disclose the reason for the replacement.

(Reporting by Jack Kim and Hyunjoo Jin Editing by Ed Davies)

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