---
title: "Walmart Buy Rating Reaffirmed as Analyst Highlights Underappreciated High-Margin Growth Engines; $147 Price Target Maintained"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/285055831.md"
description: "Analyst Michael Lasser of UBS has reaffirmed a Buy rating on Walmart, maintaining a price target of $147. He highlights Walmart's underappreciated high-margin growth engines, particularly in marketplace and advertising, which are expected to significantly enhance earnings. Lasser projects enterprise-wide EBIT to rise from $29.5 billion in 2025 to $53.7 billion by 2030, with operating margins potentially reaching 8% by 2035. He believes Walmart can reinvest $8–10 billion of annual profit into growth initiatives while improving margins, supporting a favorable risk-reward profile."
datetime: "2026-05-04T09:55:50.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/285055831.md)
  - [en](https://longbridge.com/en/news/285055831.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/285055831.md)
---

# Walmart Buy Rating Reaffirmed as Analyst Highlights Underappreciated High-Margin Growth Engines; $147 Price Target Maintained

Analyst Michael Lasser of UBS reiterated a Buy rating on Walmart, retaining the price target of $147.00.

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Michael Lasser has given his Buy rating due to a combination of factors tied mainly to Walmart’s fast-growing “second P&L” businesses, such as marketplace and advertising, which he believes are still underappreciated by the market. He argues that these higher-margin segments can grow at a robust pace for many years, materially reshaping Walmart’s earnings mix and driving enterprise-wide EBIT from roughly $29.5 billion in 2025 to about $53.7 billion by 2030, with the price target maintained at $147 per share.

Lasser also contends that the scale and profitability of these newer revenue streams give Walmart meaningful flexibility to both fund additional growth initiatives and steadily lift operating margins over time. In his base case, he sees room for Walmart to reinvest $8–10 billion of annual profit back into the business through 2030 while still expanding its operating margin toward the mid-6% range by 2030 and potentially around 8% by 2035, supporting a favorable risk‑reward profile at the current valuation.

In another report released on May 1, Evercore ISI also maintained a Buy rating on the stock with a $135.00 price target.

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