---
title: "Ford April Sales Fall 14.4% as Buyers Pull Back"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/285102812.md"
description: "Ford Motor reported a 14.4% decline in U.S. vehicle sales for April, totaling 178,667 units. Sales of electrified vehicles fell 31.1%, with EVs down 24.8% and hybrids 32.5%. Trucks remained the largest segment, but overall sales were down, including a 14.7% drop in F-Series sales. The decline reflects pressures in the U.S. auto sector due to higher financing costs and rising vehicle prices, prompting concerns about future demand stability."
datetime: "2026-05-04T17:26:00.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/285102812.md)
  - [en](https://longbridge.com/en/news/285102812.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/285102812.md)
---

# Ford April Sales Fall 14.4% as Buyers Pull Back

Ford Motor (F, Financials) said U.S. vehicle sales for April dropped sharply as increased expenses and cautious consumer spending weighed on demand.

Sales fell to 178,667 automobiles, down 14.4 percent from a year earlier. Sales of electrified vehicles were lower, down 31.1% to 19,413 units. Sales of EVs plummeted 24.8% and of hybrids 32.5%.

Trucks were still Ford's biggest segment, with 100,459 units sold; sales were down. The F-Series was the best-selling vehicle at 62,048 units, off 14.7% from a year before. SUV sales were down, too, while the Explorer saw a slight uptick.

Results reveal pressure across the U.S. auto sector as higher financing costs, elevated vehicle prices and rising fuel prices put some customers on the sidelines. Investors will be looking to see if Ford can steady demand in the months ahead.

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