---
title: "Sonos Appoints New COO Amid Strengthening Financial Performance"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/285119789.md"
description: "Sonos has appointed Frank Barbieri as Chief Operating Officer, effective May 4, 2026, as part of its strategy to strengthen financial performance. The company reported an 8% year-over-year revenue increase to $282 million in Q2 2026, marking its first positive Q2 Adjusted EBITDA in four years. Sonos also executed $65 million in share buybacks, indicating improved profitability and operational execution. Analysts rate SONO stock as a Hold with a price target of $18.00, reflecting mixed fundamentals and a need for sustained growth amid cost pressures."
datetime: "2026-05-04T20:39:03.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/285119789.md)
  - [en](https://longbridge.com/en/news/285119789.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/285119789.md)
---

# Sonos Appoints New COO Amid Strengthening Financial Performance

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The latest update is out from Sonos ( (SONO) ).

Sonos announced that it appointed former Walmart executive Frank Barbieri as Chief Operating Officer and principal operating officer on April 15, 2026, with the role effective May 4, 2026, alongside a compensation package combining salary, bonus eligibility and equity awards tied to multi‑year performance and retention. On the same day, the company reported second-quarter fiscal 2026 results that showed an 8% year-over-year revenue increase to $282 million, sharply improved profitability metrics and share buybacks, signaling a return to growth and strengthened operational execution as Eddie Lazarus shifted to focus solely on his role as Chief Legal Officer while remaining a key strategic leader.

Sonos’ second-quarter results included its first positive Q2 Adjusted EBITDA in four years and a 48% year-over-year increase in first-half Adjusted EBITDA to $134 million, reflecting gross profit growth and lower operating expenses. The combination of improved margins, reduced losses, and $65 million in first-half share repurchases positions the company as tightening financial discipline and reinforcing shareholder returns while augmenting its leadership bench to sustain momentum.

The most recent analyst rating on (SONO) stock is a Hold with a $18.00 price target. To see the full list of analyst forecasts on Sonos stock, see the SONO Stock Forecast page.

**Spark’s Take on SONO Stock**

According to Spark, TipRanks’ AI Analyst, SONO is a Neutral.

The score reflects a fundamentally mixed picture: steep TTM revenue decline and net losses temper otherwise solid balance-sheet leverage and strong recent free cash flow. Technicals remain notably weak (below key moving averages with negative MACD), while valuation is supportive via a low P/E. The latest earnings call improves the outlook through margin/EBITDA progress and disciplined cost actions, but sustained growth remains contingent on successful product ramps and managing tariff/memory-cost pressures.

To see Spark’s full report on SONO stock, click here.

**More about Sonos**

Sonos, Inc., based in Santa Barbara, CA, operates in the consumer audio and home entertainment industry, offering wireless speakers, sound systems, and software-driven listening experiences sold through both retail and e-commerce channels. The company focuses on premium, connected audio products and has been pursuing growth in international and other expansion markets while tightening operating discipline.

**Average Trading Volume:** 1,509,525

**Technical Sentiment Signal:** Sell

**Current Market Cap:** $1.79B

Find detailed analytics on SONO stock on TipRanks’ Stock Analysis page.

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