---
title: "Morgan Stanley: Expects XIAOMI-W's first-quarter smartphone gross margin to exceed expectations, with average selling price hitting a record high"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/285165258.md"
description: "Morgan Stanley released a research report stating that it expects the average selling price of XIAOMI-W smartphones in the first quarter to reach a new high due to the need to pass on cost pressures. Even though the market generally anticipates an impact from soaring memory costs, the firm expects its profit margins to outperform expectations; it maintains an \"Overweight\" rating with a target price of HKD 45"
datetime: "2026-05-05T07:06:04.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/285165258.md)
  - [en](https://longbridge.com/en/news/285165258.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/285165258.md)
---

# Morgan Stanley: Expects XIAOMI-W's first-quarter smartphone gross margin to exceed expectations, with average selling price hitting a record high

According to the Zhitong Finance APP, Morgan Stanley released a research report stating that it expects XIAOMI-W (01810) to achieve a record high average selling price for smartphones in the first quarter due to the need to pass on cost pressures. Even though the market generally anticipates an impact from soaring memory costs, the firm expects its profit margins to outperform expectations; it maintains an "Overweight" rating with a target price of HKD 45

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