---
title: "ECCA and TTEC Release “Visionary Voices” Research on the Future of Contact Centre Sales in Europe"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/285172279.md"
description: "A recent report by ECCA and TTEC highlights a trend towards sales through service in Europe, emphasizing customer lifetime value. The study notes increased adoption of artificial intelligence to enhance human-led selling, with companies focusing on improving customer experience. It underscores the importance of blending advanced technology with personalized interactions for a more customer-centric sales strategy."
datetime: "2026-05-05T08:01:56.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/285172279.md)
  - [en](https://longbridge.com/en/news/285172279.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/285172279.md)
---

# ECCA and TTEC Release “Visionary Voices” Research on the Future of Contact Centre Sales in Europe

A recent report reveals a notable trend towards sales through service, with an increasing emphasis on the lifetime value of customers. The study also highlights a broader adoption of artificial intelligence to enhance human-led selling approaches. This shift is exemplified by a significant uptick in companies leveraging AI technologies, with a particular focus on improving the overall customer experience. The report underscores the importance of combining advanced technology with personalized, human interactions in the sales process, showcasing a move towards a more holistic and customer-centric sales strategy.

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