---
title: "42% of Consumers Now Use AI Tools to Shop, NIQ Data Shows"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/285196473.md"
description: "NielsenIQ's latest report reveals that 42% of consumers now utilize AI tools for shopping. The data highlights AI's growing role in evaluating choices, comparing products, discovering prices and discounts, and making purchase decisions. This trend illustrates how AI is transforming retail and influencing consumer preferences."
datetime: "2026-05-05T11:08:23.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/285196473.md)
  - [en](https://longbridge.com/en/news/285196473.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/285196473.md)
---

# 42% of Consumers Now Use AI Tools to Shop, NIQ Data Shows

NielsenIQ, a prominent consumer intelligence firm, has disclosed new information revealing the growing impact of AI on consumer shopping habits in their recent report. The data, released today, indicates that AI is increasingly integrated into the shopping process, influencing key aspects such as evaluating choices, product comparisons, price and discount discovery, and final purchase decisions. This insightful data from NielsenIQ offers a concrete look into the practical implementation of AI in consumer behavior. The company's findings shed light on how AI is transforming the retail landscape and shaping consumer preferences.

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