---
title: "Bose takes a swing at Sonos with its new home speakers"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/285204513.md"
description: "Bose has launched its new home audio products, including the $299 Lifestyle Ultra speaker, aimed at competing with Sonos. The Ultra speaker can function individually, as a stereo pair, or as part of an Atmos setup. Alongside it, Bose introduced a $1,099 Ultra soundbar and an $899 subwoofer, all designed to challenge Sonos while avoiding its recent issues. The announcement was made in a staged home setting in Manhattan."
datetime: "2026-05-05T12:17:20.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/285204513.md)
  - [en](https://longbridge.com/en/news/285204513.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/285204513.md)
---

# Bose takes a swing at Sonos with its new home speakers

The new Bose Ultra Speaker can be used individually, as a stereo pair, or as the rear speakers in an Atmos setup.

Last Thursday, in a staged home on the Upper West Side of Manhattan, I sat on a couch that was a bit too low and a tad too deep in front of a small, beige-colored smart speaker sitting on the middle of a trio of arched midcentury storage cabinets. On either side of the smart speaker sat two tall curved white screens.

The speaker was the new $299 Lifestyle Ultra, Bose's answer to the Sonos Era 100. Alongside a $1,099 Ultra soundbar and $899 subwoofer, it's one of three new home audio products the company announced today, all of which seem to be gunning directly for Sonos - hopefully minus that company's recent missteps. I heard all three at …

Read the full story at The Verge.

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