--- title: "Bank of America Says Take-Two's GTA 6 Could 'Raise the Price Point for the Entire Industry'" type: "News" locale: "en" url: "https://longbridge.com/en/news/285241489.md" description: "Bank of America analyst Omar Dessouky suggests that Take-Two should raise the price of Grand Theft Auto 6 to $80, which could influence the entire gaming industry's pricing strategy. Despite this, Take-Two's stock (TTWO) fell nearly 1% on Tuesday, continuing a year-to-date decline of 12.92%. Dessouky raised his price target for TTWO from $305 to $320, indicating a potential upside of 43.53%. GTA 6 is set to release on November 19, 2026, with CEO Strauss Zelnick emphasizing high expectations for the game." datetime: "2026-05-05T16:47:06.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/285241489.md) - [en](https://longbridge.com/en/news/285241489.md) - [zh-HK](https://longbridge.com/zh-HK/news/285241489.md) --- # Bank of America Says Take-Two's GTA 6 Could 'Raise the Price Point for the Entire Industry' Take-Two (TTWO) stock was down on Tuesday despite comments from five-star Bank of America analyst Omar Dessouky. In a new note covering Take-Two, Dessouky argued the company should aim for a higher price for _Grand Theft Auto 6_. According to him, "We also heard from attendees that the industry, which is perceived as struggling, would have difficulty selling games for $80 if _GTA 6_ came out at $70. We think it's in Take-Two's self-interest, as a publisher and partner to many developers, to raise the price point for the entire industry." ### Claim 55% Off TipRanks - Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions - Discover top-performing stock ideas and upgrade to a portfolio of market leaders with Smart Investor Picks Dessouky also updated his price target for Take-Two stock alongside the latest research note. The analyst boosted his TTWO stock price target to $320 from $305, suggesting a possible 43.53% upside for the shares. He also reiterated a Buy rating for TTWO stock. Take-Two CEO Strauss Zelnick also recently commented on the expectations for GTA 6. He said the company intends to deliver a game the likes of which have never been seen before. However, he also noted that this comes with a healthy dose of excitement and fear surrounding expectations. _GTA 6_ will be released on November 19, 2026. ## **Take-Two Stock Movement Today** Take-Two stock was down nearly 1% on Tuesday, extending a 12.92% year-to-date loss. The shares have also fallen 2.87% over the past 12 months. TTWO stock movement today saw some 414,000 shares change hands, compared to a three-month average daily trading volume of about 1.74 million shares. ### Related Stocks - [TTWO.US](https://longbridge.com/en/quote/TTWO.US.md) - [BAC.US](https://longbridge.com/en/quote/BAC.US.md) - [BAC-Q.US](https://longbridge.com/en/quote/BAC-Q.US.md) - [BML-L.US](https://longbridge.com/en/quote/BML-L.US.md) - [BAC-L.US](https://longbridge.com/en/quote/BAC-L.US.md) - [BAC-K.US](https://longbridge.com/en/quote/BAC-K.US.md) - [BML-H.US](https://longbridge.com/en/quote/BML-H.US.md) - [BAC-N.US](https://longbridge.com/en/quote/BAC-N.US.md) - [BAC-E.US](https://longbridge.com/en/quote/BAC-E.US.md) - [MER-K.US](https://longbridge.com/en/quote/MER-K.US.md) - [BAC-O.US](https://longbridge.com/en/quote/BAC-O.US.md) - [BML-G.US](https://longbridge.com/en/quote/BML-G.US.md) - [BAC-M.US](https://longbridge.com/en/quote/BAC-M.US.md) - [BAC-B.US](https://longbridge.com/en/quote/BAC-B.US.md) - [BML-J.US](https://longbridge.com/en/quote/BML-J.US.md) - [BAC-S.US](https://longbridge.com/en/quote/BAC-S.US.md) - [BAC-P.US](https://longbridge.com/en/quote/BAC-P.US.md) - [8648.JP](https://longbridge.com/en/quote/8648.JP.md) ## Related News & Research - [Layoffs Hit ‘Project Ethos’ Team as 2K Unveils New Concept Art, Details for Game](https://longbridge.com/en/news/285594923.md) - [$1000 Invested In Take-Two Interactive 10 Years Ago Would Be Worth This Much Today](https://longbridge.com/en/news/285092274.md) - [Take-Two climbs on BofA note that “GTA 6” will likely come out with an $80 price tag](https://longbridge.com/en/news/285097974.md) - [Legendary Gaming Entrepreneur Invests in Greenlite Ventures | GRNL Stock News](https://longbridge.com/en/news/285769675.md) - [Sony forecasts higher games profit but lower sales amid memory price surge](https://longbridge.com/en/news/285660433.md)