---
title: "Star Legend (6683.HK) Hits 6-Month Low Amid Weak Earnings"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/285298090.md"
description: "巨星传奇（6683.HK）现价 5.500，当日 -2.83%，股价创近半年新低，市值 52.4 亿。作为 IP 授权及文娱产业公司，2025 年巨星传奇亏损达 5105 万元，营收同比下降 19%。周杰伦相关 IP 销售走弱影响其业绩，市场关注单一 IP 风险及公司后续转型策略。"
datetime: "2026-05-06T02:23:27.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/285298090.md)
  - [en](https://longbridge.com/en/news/285298090.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/285298090.md)
---

# Star Legend (6683.HK) Hits 6-Month Low Amid Weak Earnings

Star Legend (6683.HK) is trading at HK$5.500, down **\-2.83%** today, hitting a six-month low. Market cap stands at HK$5.24 billion.

Specializing in IP licensing and entertainment, Star Legend reported a loss of RMB 51.05 million for 2025 and revenue dropped 19% year-on-year. Weaker sales from Jay Chou-related IP have impacted earnings. Investors are watching the risks tied to single IP reliance and potential future strategies.

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