--- title: "BellRing Brands Sees Weaker Fiscal Q2 on Rising Promotions, Costs, BofA Says" type: "News" locale: "en" url: "https://longbridge.com/en/news/285403463.md" description: "BellRing Brands (BRBR) reported weaker fiscal Q2 results, with slowing growth in ready-to-drink shakes and rising promotional activity impacting margins, according to BofA Securities. RTD shake growth has slowed to 8%, and promotional activity increased, with 27% of sales on discount. Rising costs, especially for freight and protein, are expected to persist through fiscal 2027. BofA downgraded BellRing to underperform and cut its price target from $19 to $10, while noting strong demand for protein products and potential for improvement if the company executes effectively." datetime: "2026-05-06T15:14:00.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/285403463.md) - [en](https://longbridge.com/en/news/285403463.md) - [zh-HK](https://longbridge.com/zh-HK/news/285403463.md) --- # BellRing Brands Sees Weaker Fiscal Q2 on Rising Promotions, Costs, BofA Says 11:14 AM EDT, 05/06/2026 (MT Newswires) -- BellRing Brands ( BRBR ) reported weaker fiscal Q2 results, with slowing ready-to-drink, or RTD, shake growth, rising promotional activity, and increasing cost pressures affecting margins, BofA Securities said in a note Wednesday. Growth in the RTD shake category has slowed to about 8%, compared to prior teens growth rates, while broader sentiment toward small- and mid-cap consumer staples companies has weakened, the firm said, adding there is limited visibility into near-term recovery in revenue or margins. The firm said promotional activity increased sharply in Q2, with about 27% of RTD shake category volume sold on discount, up 8% year-over-year. At the same time, costs are rising, particularly for freight and protein, and these pressures are expected to continue through fiscal 2027, though they may ease moderately. Looking ahead, demand for protein products is still strong overall, the firm said, adding "should BellRing effectively execute against its innovation pipeline, pricing discipline and cost optimization, there is potential for the gap between BellRing and the category to close and move us toward a more constructive stance." BofA downgraded BellRing Brands ( BRBR ) to underperform from neutral and cut its price target to $10 from $19. Price: 10.89, Change: +0.26, Percent Change: +2.45 MT Newswires does not provide investment advice. Unauthorized reproduction is strictly prohibited. ### Related Stocks - [BRBR.US](https://longbridge.com/en/quote/BRBR.US.md) - [IYK.US](https://longbridge.com/en/quote/IYK.US.md) - [FTXG.US](https://longbridge.com/en/quote/FTXG.US.md) - [PBJ.US](https://longbridge.com/en/quote/PBJ.US.md) - [XLP.US](https://longbridge.com/en/quote/XLP.US.md) - [BAC.US](https://longbridge.com/en/quote/BAC.US.md) - [BAC-Q.US](https://longbridge.com/en/quote/BAC-Q.US.md) - [BML-L.US](https://longbridge.com/en/quote/BML-L.US.md) - [BAC-L.US](https://longbridge.com/en/quote/BAC-L.US.md) - [BAC-K.US](https://longbridge.com/en/quote/BAC-K.US.md) - [BML-H.US](https://longbridge.com/en/quote/BML-H.US.md) - [BAC-N.US](https://longbridge.com/en/quote/BAC-N.US.md) - [BAC-E.US](https://longbridge.com/en/quote/BAC-E.US.md) - [MER-K.US](https://longbridge.com/en/quote/MER-K.US.md) - [BAC-O.US](https://longbridge.com/en/quote/BAC-O.US.md) - [BML-G.US](https://longbridge.com/en/quote/BML-G.US.md) - [BAC-M.US](https://longbridge.com/en/quote/BAC-M.US.md) - [BAC-B.US](https://longbridge.com/en/quote/BAC-B.US.md) - [BML-J.US](https://longbridge.com/en/quote/BML-J.US.md) - [BAC-S.US](https://longbridge.com/en/quote/BAC-S.US.md) - [BAC-P.US](https://longbridge.com/en/quote/BAC-P.US.md) - [8648.JP](https://longbridge.com/en/quote/8648.JP.md) ## Related News & Research - [Truist Financial Corp Decreases Holdings in Sprouts Farmers Market, Inc. $SFM](https://longbridge.com/en/news/286878926.md) - [Lifeway Foods® Announces Record-Breaking Results for the First Quarter Ended March 31, 2026 | LWAY Stock News](https://longbridge.com/en/news/286394776.md) - [This company sells menstrual cycle-synced drinks. Here's what they do](https://longbridge.com/en/news/286819919.md) - [Krispy Kreme (DNUT) Gets a Hold from Citi](https://longbridge.com/en/news/286686686.md) - [Starbucks Launches Restructuring Under ‘Back to Starbucks’ Strategy](https://longbridge.com/en/news/286575883.md)