---
title: "Sturm Ruger Q1 sales driven by new products, bottom line hit by one-off costs"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/285438820.md"
datetime: "2026-05-06T20:57:38.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/285438820.md)
  - [en](https://longbridge.com/en/news/285438820.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/285438820.md)
---

# Sturm Ruger Q1 sales driven by new products, bottom line hit by one-off costs

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Overview

-   U.S. firearms maker’s Q1 net sales rose 4.1% yr/yr, fourth straight quarter of sales growth
-   Adjusted EPS for Q1 fell to $0.27 from $0.46, impacted by non-recurring expenses
-   New products accounted for 41% of firearm sales in the quarter

Outlook

-   Company expects 2026 capital expenditures to total $30 mln
-   Company says temporary expenses are expected to roll off, improving earnings visibility
-   Sturm Ruger remains focused on improving cost structure and profitability

Result Drivers

-   NEW PRODUCT SALES - New products, including recently introduced rifles and shotguns, accounted for $51.6 mln, or 41%, of firearm sales in Q1
-   NON-RECURRING EXPENSES - Q1 profitability was impacted by $3.2 mln in legal and advisory fees related to the Beretta agreement and $2.5 mln in severance costs from a reduction-in-force
-   RETAIL DEMAND - Estimated sell-through of products from distributors to retailers rose 3.2% yr/yr, outpacing the 1.6% increase in adjusted NICS background checks Company press release:

Key Details

Metric Beat/Mis Actual Consensu

s s

Estimate

### Q1 $140.90

Firearms mln

Sales

### Q1 EPS $0.01

Q1 Gross $28.08

Profit mln

### Q1 -$1.95

Operatin mln

g Income

Analyst Coverage

-   The current average analyst rating on the shares is “buy” and the breakdown of recommendations is 1 “strong buy” or “buy”, 1 “hold” and no “sell” or “strong sell”
-   The average consensus recommendation for the recreational products peer group is “buy”
-   Wall Street’s median 12-month price target for Sturm Ruger & Company Inc is $45.50, about 8.9% above its May 5 closing price of $41.77 For questions concerning the data in this report, contact Estimates.Support@lseg.com. For any other questions or feedback, contact . (This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)

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