---
title: "Analyst Reiterates Buy on Howard Hughes Holdings, Keeps $95 Price Target Unchanged Amid Strong FCF and Operating Asset Momentum"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/285632760.md"
description: "BMO Capital analyst John Kim has reiterated a Buy rating on Howard Hughes Holdings, maintaining a price target of $95. He cites strong free cash flow and positive momentum in operating assets as key factors. Despite expected near-term earnings softness due to lighter land sales, Kim notes improved performance in same-store NOI and rising pre-sales. He emphasizes management's long-term goals for double-digit FCF growth and significant land value appreciation as reasons for his optimistic outlook."
datetime: "2026-05-07T22:35:25.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/285632760.md)
  - [en](https://longbridge.com/en/news/285632760.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/285632760.md)
---

# Analyst Reiterates Buy on Howard Hughes Holdings, Keeps $95 Price Target Unchanged Amid Strong FCF and Operating Asset Momentum

BMO Capital analyst John Kim maintained a Buy rating on Howard Hughes Holdings today and set a price target of $95.00.

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John Kim has given his Buy rating due to a combination of factors tied to Howard Hughes Holdings’ evolving business profile and valuation. He views the revamped disclosures and new cash‑flow-focused KPIs as constructive steps that should reduce earnings volatility and help investors better assess the durability of free cash flow, even as near-term MPC earnings soften on lighter land sales and builder participation.

At the same time, he highlights improving performance in the operating assets, supported by stronger same-store NOI driven by multifamily, office leasing, and the roll-off of rent abatements, as well as rising pre-sales in strategic developments. Combined with management’s long-term targets for double-digit maintenance FCF growth, substantial excess cash generation by 2030, higher expected ROE from the Vantage insurance transaction, and significant land value appreciation, Kim maintains a Buy rating and keeps his $95 price target unchanged.

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