---
title: "Lyft Seen Facing Competitive Pressures Even as Rides Rebound, RBC Says"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/285762623.md"
description: "RBC Capital Markets reports that Lyft (LYFT) may face competitive pressures despite a rebound in trip volumes. Sales and marketing spending has nearly doubled, with rider incentives up 17%. However, RBC notes strong international growth, including the acquisition of Gett's UK business and 50% ride growth in Canada. The price target for Lyft stock has been lowered from $22 to $18, while maintaining an outperform rating. Current stock price is $14.22, up 0.39%."
datetime: "2026-05-08T18:12:00.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/285762623.md)
  - [en](https://longbridge.com/en/news/285762623.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/285762623.md)
---

# Lyft Seen Facing Competitive Pressures Even as Rides Rebound, RBC Says

02:12 PM EDT, 05/08/2026 (MT Newswires) -- Lyft ( LYFT ) may face continued investor concerns around organic growth and rising customer incentives, even as overall trip volumes are expected to accelerate through the year, RBC Capital Markets said Friday in a report.

Spending on sales and marketing almost doubled from a year earlier, with rider incentives up 17%, signaling increasing competitive pressures, the report said.

Still, RBC highlighted strong international expansion, including the acquisition of Gett's UK business, growth at FreeNow across nine European countries, and 50% ride growth in Canada.

RBC lowered its price target on Lyft ( LYFT ) stock to $18 from $22 and maintained its outperform rating.

Price: 14.22, Change: +0.05, Percent Change: +0.39

MT Newswires does not provide investment advice. Unauthorized reproduction is strictly prohibited.

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