--- title: "BYD Accelerates Expansion in the B2B Market" type: "News" locale: "en" url: "https://longbridge.com/en/news/285806704.md" description: "Focusing on premiumization" datetime: "2026-05-09T09:00:12.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/285806704.md) - [en](https://longbridge.com/en/news/285806704.md) - [zh-HK](https://longbridge.com/zh-HK/news/285806704.md) --- # BYD Accelerates Expansion in the B2B Market Author | Zhou Zhiyu BYD is accelerating its layout in the B2B market. On May 9, 2026, Linghui Auto, an independent brand under BYD, launched its second model, the e9, priced between 150,800 and 169,800 yuan, positioned as a flash-charging business Class C sedan. Three weeks prior, Linghui's first model, the e7, hit the market with a starting price of 95,800 yuan. Going back further to February 2, the Linghui brand was just officially announced. The product matrix, ranging from Class A to Class C, was fully rolled out within a single quarter. According to BYD's plans, the company will subsequently launch two more models: the Linghui e5 and the Linghui M9. Judging by relevant parameters and appearance, the models currently launched by Linghui are all facelifts of existing BYD vehicles. The e9 is a facelift of the Han. With a length of 4,995 mm and a wheelbase of 2,920 mm, it is identical to the Han, featuring only changes to the front fascia and badging. Eleven days ago, the Han EV Flash-Charging Edition was launched with a starting price of 179,800 yuan. The Linghui e9 is nearly 30,000 yuan cheaper, with its range reduced from 705 km to 535/605 km, and its intelligent driving system downgraded from the optional 12,000 yuan "DiSus B" (Tianshen Zhi Yan B) to "DiSus C" (Tianshen Zhi Yan C), marking a step down in pricing. Chassis modifications are minimal. The rear five-link suspension combined with FSD (Frequency Selective Damping) variable damping suspension is rare in the operational vehicle market at this price point. An insider told Wallstreetcn that the Linghui e9's rear five-link suspension uses iron materials, offering performance comparable to aluminum links while effectively reducing overall vehicle costs. Currently, very few models in the dedicated ride-hailing market are equipped with rear five-link suspensions. The e7 is also a facelift, with its price range of 95,800–115,800 yuan corresponding to the Sea Lion 07 EV, which is priced above 130,000 yuan. Like other BYD models, the entire Linghui lineup features flash-charging technology. For operational vehicle owners, the value of this technology is particularly prominent, reducing charging time from 40 minutes to the duration of a quick fast-food meal. Completing two or three extra trips per day translates into real money. As of April, BYD had built 5,356 flash-charging stations nationwide, covering 311 cities, with a year-end target of 20,000 stations. Charging efficiency and the charging network may become significant advantages for its entry into the B2B market. Linghui's accelerated moves stem from BYD's desire to resolve the premiumization challenge that has plagued it for years. Sources close to BYD revealed that the company previously had a corporate sales department. Linghui has taken over some of the new energy vehicle models from that department, thereby achieving product differentiation between the B2B and B2C markets and advancing BYD's brand premiumization strategy. BYD's 2025 financial report already signaled pressure. Full-year revenue reached 804 billion yuan, a year-on-year increase of only 3.5%, while net profit attributable to shareholders fell 19% to 32.6 billion yuan. The average domestic selling price per vehicle dropped to approximately 119,000 yuan, and the gross margin of the automotive business declined from 22.3% at the end of 2024 to 20.5% by the end of 2025. With the price war intensifying to this extent, maintaining volume has made it difficult to preserve profits. BYD's solution is to move upmarket. Its three high-end brands—Yangwang, Denza, and Fang Cheng Bao—sold a combined total of nearly 400,000 units in 2025, with Fang Cheng Bao seeing a year-on-year growth of 316%. The Han L was priced starting at 209,800 yuan this year, while the Song Ultra and Tang continued to push upward, driving BYD's ASP (average selling price per vehicle) in the first quarter of 2026 back up to 160,000 yuan. Premiumization is the most direct path to offset declining domestic profits. However, there is a prerequisite for premiumization: the brand must not slip downward. The Qin and Han series are the sales pillars of the Dynasty network and are common sights on ride-hailing platforms. In the taxi and ride-hailing market in 2023, GAC Aion ranked first with 219,000 units, followed closely by BYD with 191,000 units. Although overall data suggests BYD has a relatively low dependence on ride-hailing, a large number of operational vehicles bearing the Dynasty badge are on the road. When consumers consider the Han in the 200,000 yuan price range, does the presence of numerous operational vehicles weaken their perception of the Han's premium brand image? Aion has already answered this question. At its sales peak in 2023, more than 40% of its sales came from the ride-hailing market, and its brand value was affected by the "ride-hailing" label. Feng Xingya, Chairman of GAC Group, revealed in June 2025 that Aion intended to create a separate brand for the B2B sector, but this has not yet materialized. BYD also hopes to solve this problem through the Linghui brand. Linghui does not carry the BYD badge, nor does it enter the Dynasty or Ocean networks; its channels and after-sales services are entirely independent. The 150,000-yuan e9 captures volume in the operational sector, while the 180,000-yuan Han remains in the Dynasty system as the B2C flagship. This creates two brands, two price bands, and two customer segments from the same platform. This strategy allows BYD to not abandon its B2B market share while simultaneously extracting the Dynasty brand from the ride-hailing label, making room for premiumization. Furthermore, with the domestic implementation of L3 autonomous driving and the accelerated commercialization of Robotaxis, Linghui, as an independent B2B brand, possesses the architecture to undertake this business, regardless of whether BYD builds its own mobility platform in the future or cooperates with third parties. Among leading domestic automobile enterprises, BYD is currently one of the few companies that does not operate its own mobility platform. At present, BYD is fighting on two fronts simultaneously: expanding overseas production capacity and promoting premiumization domestically. Both efforts point to the same goal: reversing the profit structure from "low-price, high-volume". When an automaker's product coverage spans from the 80,000 yuan to the million-yuan price range, hierarchical brand management is no longer optional. The essence of Linghui is that after BYD's scale surpassed 4 million units, it is seriously addressing the structural issue that "who to sell to" is more important than "how much to sell". ### Related Stocks - [01211.HK](https://longbridge.com/en/quote/01211.HK.md) - [002594.CN](https://longbridge.com/en/quote/002594.CN.md) - [601238.CN](https://longbridge.com/en/quote/601238.CN.md) - [02238.HK](https://longbridge.com/en/quote/02238.HK.md) - [HYDD.SG](https://longbridge.com/en/quote/HYDD.SG.md) - [BYDDY.US](https://longbridge.com/en/quote/BYDDY.US.md) - [BYDDF.US](https://longbridge.com/en/quote/BYDDF.US.md) - [81211.HK](https://longbridge.com/en/quote/81211.HK.md) ## Related News & Research - [BYD's fleet-focused brand Linghui launches e9 flagship sedan equipped with flash charging](https://longbridge.com/en/news/285791724.md) - [BYD to establish Flash Charging stations in Australia and New Zealand](https://longbridge.com/en/news/285080374.md) - [BYD to launch 2026 Seagull on May 11 as first entry-level EV equipped with LiDAR](https://longbridge.com/en/news/285800052.md) - [BYD sub-brand Linghui to launch e9 sedan on May 9](https://longbridge.com/en/news/285510566.md) - [BYD Datang SUV hits 100,000 pre-orders as brand expands high-end lineup](https://longbridge.com/en/news/285552552.md)