---
title: "Armani could split 15% stake among L'Oreal, LVMH, EssilorLuxottica, report says"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/285838017.md"
description: "Italian fashion house Giorgio Armani is considering selling its 15% stake in three equal parts to LVMH, L'Oreal, and EssilorLuxottica following the designer's death. CEO Giuseppe Marsocci is preparing a business plan and appointing advisers to oversee the sale, which aligns with Armani's will for a sale within 12-18 months of his passing. This strategy aims to keep all three potential buyers engaged during the initial phase of the sale process."
datetime: "2026-05-10T10:09:00.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/285838017.md)
  - [en](https://longbridge.com/en/news/285838017.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/285838017.md)
---

# Armani could split 15% stake among L'Oreal, LVMH, EssilorLuxottica, report says

MILAN, May 10 (Reuters) - Italian fashion house Giorgio Armani is considering selling its 15% stake in three equal parts following the designer's death, potentially bringing in three buyers he had selected as shareholders, a newspaper reported on Sunday.

Armani, who died at 91 last September, had named French luxury group LVMH and two commercial partners--beauty products maker L'Oreal and EssilorLuxottica--as preferred buyers for the company.

Italian daily la Repubblica reported, without citing sources, that Armani CEO Giuseppe Marsocci is preparing a business plan as he moves to appoint two advisers to oversee the sale.

The advisers would then share Marsocci's five-year business plan with potential investors.

Ahead of the formal launch of the process, the group was considering splitting the 15% stake in three parts, in line with Armani's will which called for a sale within 12-18 months of his death, the paper said.

This would help keep all three buyers engaged in the initial phase, the report said.

The group did not immediately respond to a request for comment.

(Reporting by Valentina ZaEditing by Bernadette Baum)

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