---
title: "Amazon Moves ‘Prime Day’ To June This Year"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/285955251.md"
description: "Amazon is moving its Prime Day sales event to June for the first time in five years, likely from June 23 to 25, to avoid the July 4th holiday. The event, which has previously been held in July and October, aims to boost sales and revenue. The last Prime Day in October 2025 generated $10.3 billion in sales. This June, sales will cover various categories and will be available in 26 countries. AMZN stock has increased by 30% over the past year, trading at $272.68 per share."
datetime: "2026-05-11T13:47:21.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/285955251.md)
  - [en](https://longbridge.com/en/news/285955251.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/285955251.md)
---

# Amazon Moves ‘Prime Day’ To June This Year

For the first time in five years, Amazon (AMZN) is holding its Prime Day sales event in June.

Media reports say Amazon is planning to hold its latest sales extravaganza in the final week of June, likely from June 23 to 25.

The shift is taking place to avoid conflicting with the July 4th holiday. In recent years, Amazon has held two Prime Day sales events, one in July and another in October.

And despite its name, Prime Day now runs over two to four days. Amazon uses the discount event to drive sales and boost its revenue.

The most recent Prime Day held last October was a record-setting one, with the online retailer seeing its highest sales to date.

The October 2025 Prime Day event generated $10.3 billion U.S. in sales, representing 3% growth from the previous year.

This June, consumers can expect sales across a range of categories, from electronics to household essentials, and even groceries.

Using an Amazon rewards credit card can save consumers even more money during the Prime Day event.

The sales this June are expected to run across 26 countries worldwide.

AMZN stock has gained 30% over the past 12 months to trade at $272.68 U.S. per share.

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