---
title: "Spin Master Announces Global Toy Licensing Agreement with Supercell"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/285964784.md"
description: "Spin Master (SNMSF) has announced a global toy licensing agreement with Supercell to develop a new collection of toys inspired by popular games like Clash of Clans, Clash Royale, and Brawl Stars. The multi-year agreement will see the creation of collectible figures, plush toys, and accessories, with a launch expected in Summer 2027. Doug Wadleigh, Spin Master's President for Toys, emphasized the collaboration's potential to bring digital characters to life. Currently, Spin Master's shares are down 2.62% at $19.32 on the Toronto Stock Exchange."
datetime: "2026-05-11T14:59:00.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/285964784.md)
  - [en](https://longbridge.com/en/news/285964784.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/285964784.md)
---

# Spin Master Announces Global Toy Licensing Agreement with Supercell

10:59 AM EDT, 05/11/2026 (MT Newswires) -- Spin Master ( SNMSF ) entered into a global toy licensing agreement with "mobile games giant" Supercell, the company said on Monday.

Spin Master ( SNMSF ) will develop and distribute a new collection of toys and collector items inspired by Supercell's "globally renowned gaming brands": Clash of Clans, Clash Royale, and Brawl Stars, stated the company.

"Within the multi-year agreement, Spin Master ( SNMSF ) will create a product line that brings the iconic characters, battles and adventures from the digital screen to fans around the world," said the company and added that the collection will span collectible figures, plush, and accessories, among other products.

The new product line is expected to launch in Summer 2027, stated the company. The partnership was brokered by licensing agency, WildBrain CPLG, on behalf of Supercell, it added.

"Supercell has created global franchises with deep character rosters and passionate fanbases," said Doug Wadleigh, Spin Master's ( SNMSF ) President for Toys division. "This collaboration is a perfect match for Spin Master's ( SNMSF ) expertise in translating digital-first properties into innovative toys and collectibles. We're ready to bring the action and adventure of Clash of Clans, Clash Royale, and Brawl Stars for fans 'IRL'."

The company's shares were last seen down $0.42 at $19.42 on the Toronto Stock Exchange.

Price: 19.32, Change: -0.52, Percent Change: -2.62

MT Newswires does not provide investment advice. Unauthorized reproduction is strictly prohibited.

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