--- title: "Celsius: Off 50% From Its Highs, Is the Stock a Buy as Sales Soar?" type: "News" locale: "en" url: "https://longbridge.com/en/news/285973589.md" description: "Celsius Holdings (NASDAQ: CELH) is experiencing a significant decline in stock price, down nearly 50% from its highs, despite strong sales growth. The company reported a 138% increase in overall sales to $782.6 million, driven by its Alani Nu brand and international expansion. Adjusted EPS rose 128% to $0.41. With attractive valuations and ongoing growth, analysts suggest Celsius could be a solid buy, although it wasn't included in a recent list of top stock recommendations by The Motley Fool." datetime: "2026-05-11T16:30:16.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/285973589.md) - [en](https://longbridge.com/en/news/285973589.md) - [zh-HK](https://longbridge.com/zh-HK/news/285973589.md) --- # Celsius: Off 50% From Its Highs, Is the Stock a Buy as Sales Soar? ## Key Points - Despite its sagging stock, the company should see strong growth this year. - Both its namesake brand and Alani Nu brand are seeing shelf space gains. - The energy drink maker is also seeing gains overseas and just launched in Spain. - 10 stocks we like better than Celsius Holdings › Despite continued strong growth driven by its acquisition of Alani Nu, **Celsius** (NASDAQ: CELH) has seen its shares struggle to gain any traction. The fitness drink maker's stock is down around 25% on the year -- and nearly 50% off its highs. However, with sales of its newly acquired Alani Nu brand soaring and the shares at low ebb, let's see if now could be a good time to buy Celsius stock. _**Will AI create the world's first trillionaire?** Our team just released a report on the one little-known company, called an "Indispensable Monopoly" providing the critical technology Nvidia and Intel both need. **Continue »**_ ## **Alani Nu growth continues** Energy drink maker Alani Nu, which was acquired last April, once again helped fuel Celsius' overall growth, with pro forma revenue jumping 60% to $368 million. The company also saw $67 million in sales from its recently acquired Rockstar brand, another line of energy drinks. Revenue from the flagship Celsius brand, meanwhile, returned to growth, up 6%. Overall, company sales surged 138% to $782.6 million. Meanwhile, retail sales increased by 29.8%. Celsius brand retail sales were up 6%, while Alani Nu retail sales doubled. Rockstar's retail sales fell by 13%. Sales in North America surged 144% to $747.3 million. International sales, meanwhile, climbed 55% to $35.3 million. The company launched its Celsius brand in Spain in the quarter and will launch in Portugal next. The company saw shelf-space gains in the quarter, with Celsius gaining about 17% more shelf space and Alani doubling its shelf space. Rockstar maintained its current shelf space. Gross margins fell 400 basis points to 48.3%, but improved 90 basis points compared to the fourth quarter. The company continues to deal with elevated costs with aluminum and freight, but expects gross margins to return to the low 50% range if commodity prices ease. Turning to profitability, adjusted earnings per share (EPS) climbed 128% to $0.41, while adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) jumped 181% to $195.5 million. Image source: The Motley Fool. ## **Is Celsius stock a buy?** Alani Nu continues to look like a great acquisition and should continue to see strong growth this year, given the shelf space gains it has attained. Meanwhile, the Celsius brand could be on the road to recovery, with solid shelf space gains in place and the recent launch of its Fizz Free line and new innovative limited-time offerings set for the summer and continued international expansion. Looking at valuation, the stock now trades at less than 21 times 2026 analyst earnings estimates and 16.5 times 2027 estimates. Given its current growth outlook, that is an attractive valuation. With the strong growth and huge momentum Alani is seeing -- and with the shares trading well off their highs -- Celsius looks like a solid growth stock to buy now. ## Should you buy stock in Celsius Holdings right now? Before you buy stock in Celsius Holdings, consider this: The _Motley Fool Stock Advisor_ analyst team just identified what they believe are the **10 best stocks** for investors to buy now… and Celsius Holdings wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when **Netflix** made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, **you’d have $471,827**!\* Or when **Nvidia** made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, **you’d have $1,319,291**!\* Now, it’s worth noting _Stock Advisor’s_ total average return is 986% — a market-crushing outperformance compared to 207% for the S&P 500. **Don't miss the latest top 10 list, available with _Stock Advisor_, and join an investing community built by individual investors for individual investors.** **See the 10 stocks »** _\*Stock Advisor returns as of May 11, 2026._ _Geoffrey Seiler has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Celsius Holdings. The Motley Fool has a disclosure policy._ The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc. ### Related Stocks - [CELH.US](https://longbridge.com/en/quote/CELH.US.md) - [CELT.US](https://longbridge.com/en/quote/CELT.US.md) - [NVDA.US](https://longbridge.com/en/quote/NVDA.US.md) - [INTC.US](https://longbridge.com/en/quote/INTC.US.md) - [NFLX.US](https://longbridge.com/en/quote/NFLX.US.md) - [.SPX.US](https://longbridge.com/en/quote/.SPX.US.md) - [NDAQ.US](https://longbridge.com/en/quote/NDAQ.US.md) - [NVD.DE](https://longbridge.com/en/quote/NVD.DE.md) ## Related News & Research - [Celsius Stock Climbs As Broader Market Stumbles: What's Going On?](https://longbridge.com/en/news/286941251.md) - [Celsius Says Energy Drink Demand Still Strong as Shelf Reset Weighs on Growth](https://longbridge.com/en/news/286267429.md) - [Is Alto Ingredients’ (ALTO) New Shelf Registration Reinforcing or Complicating Its Fresh Profit Story?](https://longbridge.com/en/news/286397395.md) - [Are Protein Drinks the Turnaround Catalyst That Beyond Meat Stock Needs?](https://longbridge.com/en/news/286950203.md) - [Celsius Is Winning The Energy Drink Battle With Pepsi In Its Corner](https://longbridge.com/en/news/285545671.md)