---
title: "Imperial Brands Revenue Rises, Fueled By Next-Generation Products"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/286050242.md"
description: "Imperial Brands reported a revenue increase to 14.72 billion pounds in the first half of the fiscal year, driven by a 7.5% growth in next-generation products like vapes. However, pretax profit fell to 791 million pounds, down from 1.30 billion pounds a year earlier, due to rising administrative expenses linked to its 2030 strategy review and legal settlements. Adjusted operating profit also declined by 0.5% to 1.64 billion pounds, missing analyst expectations of 1.66 billion pounds."
datetime: "2026-05-12T07:00:59.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/286050242.md)
  - [en](https://longbridge.com/en/news/286050242.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/286050242.md)
---

# Imperial Brands Revenue Rises, Fueled By Next-Generation Products

By Aimee Look

Imperial Brands' revenue grew in the first fiscal half, ignited by growth in its next-generation products such as vapes.

The London-listed tobacco company said revenue rose to 14.72 billion pounds ($20.04 billion) in the six months ended March 31, from 14.60 billion the same period the year prior.

The manufacturer, which houses Davidoff, Gauloises and JPS among its brands, said next-generation product net revenue grew 7.5%, as double-digit growth in multiple markets buffered a decline in sales in the U.S.

Meanwhile, reported pretax profit fell to 791 million pounds compared with 1.30 billion pounds for the same period a year prior.

Administrative and other expenses more than doubled on a review of its 2030 strategy and settlements of legal cases. The metric rose to 1.04 billion pounds, from 476 million the year prior.

Adjusted operating profit, which excludes exceptional and one-off items, fell 0.5% to 1.64 billion pounds for the first half. Analysts expected 1.66 billion pounds in adjusted operating profit, according to estimates compiled by the company.

Write to Aimee Look at aimee.look@wsj.com

(END) Dow Jones Newswires

May 12, 2026 02:54 ET (06:54 GMT)

Copyright (c) 2026 Dow Jones & Company, Inc.

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