---
title: "POP MART Q1 Revenue Expected to Increase by 75% to 80%; Growth Slows in European and American Markets; China Online Channels Expected to Surge 150%"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/286069856.md"
description: "More updates to follow"
datetime: "2026-05-12T10:06:28.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/286069856.md)
  - [en](https://longbridge.com/en/news/286069856.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/286069856.md)
---

# POP MART Q1 Revenue Expected to Increase by 75% to 80%; Growth Slows in European and American Markets; China Online Channels Expected to Surge 150%

POP MART disclosed its unaudited business performance for the first quarter of 2026 on May 12. The announcement showed that total revenue during the period increased by 75% to 80% year-over-year.

In terms of market structure, the Chinese market performed prominently, with domestic revenue growing by 100% to 105% year-over-year. Among these, online channels saw a growth rate of 150% to 155%, higher than the 75% to 80% growth in offline channels. In overseas markets, the Asia-Pacific, Americas, Europe, and other regions all recorded double-digit growth.

## China Market Growth Doubles, Online Channels Become the Biggest Highlight

In the business data for the first quarter of 2026, revenue from the China region grew by 100% to 105% year-over-year, constituting a significant portion of the overall performance.

From a channel perspective, **online channels grew by 150% to 155% year-over-year, outpacing offline channels**. The strong growth in online business is related to the company's prior investments in live-streaming e-commerce, online blind box sales, and membership system development. Meanwhile, the rapid growth in online channels has also had a certain impact on expanding the user base, improving operational efficiency, and allocating offline fixed costs.

Offline channels grew by 75% to 80% year-over-year, maintaining a growth trajectory as well. Offline and online channels complement each other across different dimensions, forming the current dual-channel business structure.

In overseas markets, the Asia-Pacific region (excluding mainland China) grew by 25% to 30% year-over-year, showing relatively stable growth; the Americas grew by 55% to 60% year-over-year, while Europe and other regions grew by 60% to 65% year-over-year.

Regarding influencing factors, the spread of IPs such as Labubu on social media, along with POP MART's store expansion and localized operations in core cities across Europe and America, are correlated factors contributing to the faster growth in these regions. In contrast, the Asia-Pacific market has entered a relatively stable development phase, while brand recognition in European and American markets is still in the process of being gradually established.

Overall, POP MART's revenue in various overseas markets shows a growth trend, with multi-regional synergistic growth being quite evident.

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