--- title: "eBay: Buy Rating Reiterated as Board Rejects GameStop Bid; $121 Price Target Unchanged on Standalone Value and Strategic Optionality" type: "News" locale: "en" url: "https://longbridge.com/en/news/286134034.md" description: "eBay's stock has been maintained with a Buy rating by Morgan Stanley analyst Nathan Feather, who set a price target of $121. The board's rejection of GameStop's $125 offer is seen as a sign of confidence in eBay's intrinsic value. Feather believes eBay can generate shareholder value independently of the proposed deal, which has had minimal impact on the stock. He suggests that future scenarios could provide additional upside for investors, while BMO Capital also reiterated a Buy rating with a $130 target." datetime: "2026-05-12T16:45:26.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/286134034.md) - [en](https://longbridge.com/en/news/286134034.md) - [zh-HK](https://longbridge.com/zh-HK/news/286134034.md) --- # eBay: Buy Rating Reiterated as Board Rejects GameStop Bid; $121 Price Target Unchanged on Standalone Value and Strategic Optionality eBay, the Consumer Cyclical sector company, was revisited by a Wall Street analyst today. Analyst Nathan Feather from Morgan Stanley maintained a Buy rating on the stock and has a $121.00 price target. ### Claim 55% Off TipRanks - Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions - Discover top-performing stock ideas and upgrade to a portfolio of market leaders with Smart Investor Picks Nathan Feather has given his Buy rating due to a combination of factors that highlight both eBay’s standalone value and its strategic flexibility. He views the board’s rejection of GameStop’s $125 per share offer as a sign of confidence in eBay’s intrinsic worth, especially given concerns over the proposed deal’s funding structure, leverage profile, and the valuation of the combined entity. The unchanged price target of $121 reflects his belief that eBay can create shareholder value without relying on this specific transaction. Feather also notes that the current bid has only minimally influenced the stock, which suggests the market is not assigning substantial probability to the deal as currently structured. In his view, possible future scenarios, such as a higher or better-financed bid, a shareholder-directed proposal, or interest from another acquirer, could provide incremental upside optionality for investors while the core business continues to support the existing valuation. Nathan Feather has given his Buy rating due to a combination of factors that highlight both eBay’s standalone value and its strategic flexibility. He views the board’s rejection of GameStop’s $125 per share offer as a sign of confidence in eBay’s intrinsic worth, especially given concerns over the proposed deal’s funding structure, leverage profile, and the valuation of the combined entity. The unchanged price target of $121 reflects his belief that eBay can create shareholder value without relying on this specific transaction. Feather also notes that the current bid has only minimally influenced the stock, which suggests the market is not assigning substantial probability to the deal as currently structured. In his view, possible future scenarios, such as a higher or better-financed bid, a shareholder-directed proposal, or interest from another acquirer, could provide incremental upside optionality for investors while the core business continues to support the existing valuation. In another report released on May 4, BMO Capital also reiterated a Buy rating on the stock with a $130.00 price target. ### Related Stocks - [EBAY.US](https://longbridge.com/en/quote/EBAY.US.md) - [GME.US](https://longbridge.com/en/quote/GME.US.md) - [RTH.US](https://longbridge.com/en/quote/RTH.US.md) - [XRT.US](https://longbridge.com/en/quote/XRT.US.md) - [EBIZ.US](https://longbridge.com/en/quote/EBIZ.US.md) - [ESPO.US](https://longbridge.com/en/quote/ESPO.US.md) - [GAMR.US](https://longbridge.com/en/quote/GAMR.US.md) - [IBUY.US](https://longbridge.com/en/quote/IBUY.US.md) - [GMEU.US](https://longbridge.com/en/quote/GMEU.US.md) - [ONLN.US](https://longbridge.com/en/quote/ONLN.US.md) - [HERO.US](https://longbridge.com/en/quote/HERO.US.md) - [MS.US](https://longbridge.com/en/quote/MS.US.md) - [BMO.US](https://longbridge.com/en/quote/BMO.US.md) - [GME+.US](https://longbridge.com/en/quote/GME+.US.md) - [MS-O.US](https://longbridge.com/en/quote/MS-O.US.md) - [MS-Q.US](https://longbridge.com/en/quote/MS-Q.US.md) - [MS-E.US](https://longbridge.com/en/quote/MS-E.US.md) - [MS-I.US](https://longbridge.com/en/quote/MS-I.US.md) - [MS-L.US](https://longbridge.com/en/quote/MS-L.US.md) - [MS-P.US](https://longbridge.com/en/quote/MS-P.US.md) - [MS-A.US](https://longbridge.com/en/quote/MS-A.US.md) - [MS-F.US](https://longbridge.com/en/quote/MS-F.US.md) - [MS-K.US](https://longbridge.com/en/quote/MS-K.US.md) ## Related News & Research - [GameStop CEO Reportedly Urges eBay Board to Reconsider Proposed Offer](https://longbridge.com/en/news/286398643.md) - [GameStop (GME) CEO Ryan Cohen Pushes Ahead with eBay Takeover Plan after $56B Offer Rejected](https://longbridge.com/en/news/286301337.md) - [GameStop Takeover Dream Crashes After eBay Rejection](https://longbridge.com/en/news/286137906.md) - [Ryan Cohen says eBay directors should not dismiss his proposal without engaging on its substance](https://longbridge.com/en/news/286327131.md) - [GameStop CEO Ryan Cohen Wants eBay, Says He'll Do 'Whatever' It Takes](https://longbridge.com/en/news/286303126.md)