---
title: "Amazon’s Panos Panay addresses new Fire phone rumors"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/286225936.md"
description: "Amazon's head of devices, Panos Panay, addressed rumors about a new smartphone, stating the company is \"not necessarily\" planning to release one. He acknowledged speculation about an Alexa-enabled AI phone, codenamed \"Transformer,\" but emphasized that pursuing a smartphone is not the company's goal. Panay's comments suggest that while there is interest, Amazon is not committed to entering the smartphone market again."
datetime: "2026-05-13T08:47:20.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/286225936.md)
  - [en](https://longbridge.com/en/news/286225936.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/286225936.md)
---

# Amazon’s Panos Panay addresses new Fire phone rumors

Amazon's head of devices and services, Panos Panay, says that the company is "not necessarily" planning to release a smartphone, but has stopped short of denying it outright. It was previously reported that Amazon is developing an Alexa-enabled AI phone codenamed "Transformer," more than 10 years after it scrapped its ill-fated Fire Phone.

Speaking to the _Financial Times_, Panay was asked directly if the company was planning another smartphone. "It's just not the goal," he replied. "I know there's a lot of rumors out there."

"I think your black and white question is, are you going after a phone? A lot of people want me to say no, but a lot …

Read the full story at The Verge.

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