---
title: "Research Alert: CFRA Raises Opinion On Shares Of Whirlpool Corp. To Buy From Hold"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/286301976.md"
description: "CFRA has upgraded its opinion on Whirlpool Corp. shares from Hold to Buy, lowering the 12-month price target to $60. The 2026 EPS estimate is reduced to $3.25, and 2027 to $6.00, reflecting a challenging first quarter with a normalized EPS loss of -$0.56. Net sales fell 9.6% to $3,273M, impacted by macroeconomic issues and a decline in U.S. appliance demand due to the war in Iran. Despite current challenges, CFRA believes value exists for long-term investors, anticipating a significant earnings rebound in 2027 and 2028."
datetime: "2026-05-13T18:05:00.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/286301976.md)
  - [en](https://longbridge.com/en/news/286301976.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/286301976.md)
---

# Research Alert: CFRA Raises Opinion On Shares Of Whirlpool Corp. To Buy From Hold

02:05 PM EDT, 05/13/2026 (MT Newswires) -- CFRA, an independent research provider, has provided MT Newswires with the following research alert. Analysts at CFRA have summarized their opinion as follows:

We lower our 12-month price target by $25 to $60, based on 10x our 2027 EPS estimate and slightly higher than the company's three-year average forward P/E multiple of 9.3x. We lower our 2026 EPS estimate to $3.25 from $6.51 and 2027 to $6.00 from $8.09. WHR reported first-quarter results that reflected severe pressure from macroeconomic deterioration and industry disruption. The company posted a normalized EPS loss of -$0.56 per share versus earnings of $1.70 per share in Q1 2025 and $1.03 below estimates. Net sales declined 9.6% to $3,273M, $167M below estimates, with organic sales down 6.1% as the war in Iran triggered a recession-level collapse in U.S. appliance demand during late February and March. We believe value has emerged in shares for patient investors willing to look past the next few quarters as shares trade at the bottom of its 35-year range. Our opinion is that earnings will snap back significantly in 2027 and 2028 and we see investors beginning to look past 2026.

MT Newswires does not provide investment advice. Unauthorized reproduction is strictly prohibited.

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